10-30-13 9:00 AM EDT | Email Article

PORTLAND, Ore., Oct. 30, 2013 /PRNewswire/ -- Postano, the social platform by TigerLogic Corporation (Nasdaq: TIGR), now allows universities and colleges to create social media command centers, social displays on campuses and in stadiums, and social hubs for websites all with a single platform. The University of Virginia, University of Oregon, and Arizona State University, among others, are using the Postano platform to see, connect, and engage with fan-centric social media messages, images, and videos during college football games and throughout the season.

(Photo: http://photos.prnewswire.com/prnh/20131030/LA06948)

Social networks are the most popular media channels for college athletic fans to engage, celebrate, and share great game moments during live games and events. When fans see their photos, videos, and messages from Instagram, Twitter, Facebook, and Vine, and other social networks displayed on large screens during an event, fan engagement and participation spikes significantly. The surge of activity ripples across the web and even increases engagement of those fans not in attendance, leading up to, during, and after a game day.

Postano provides schools a uniquely holistic view of activity across social networks letting them curate and promote the most engaging fan conversations. These highly visual interactions build meaningful, long-term relationships with a dynamic stream of visuals on the web, within mobile apps, and on large displays placed at strategic locations across the campus changing the way schools and fans express school pride and excitement.

Postano has created set packages specifically for college sports that include access to the following options:

In addition to these products, Postano provides custom design options for optimal university branded experiences and offers available ongoing, on-location support of content visualizations and social curation.

Supporting Quotes:

"College sports teams have become national brands. Understanding how fans engage their brand in social media is a critical part of connecting with students, alumni, and their community. Monitoring and connecting to social feedback has become an expected part of the process. Executing campaigns centered around this content is the surest way to drive participation, engagement, and conversion. We are excited to advance these relationships and with the latest enhancement to our college sports solution is a direct reflection of our clients' involvement with our platform."  

-Tom O'Keefe, SVP Social and Mobile, TigerLogic

"The game day experience is truly unique, and Sun Devil Athletics aims to provide our fans with an interactive experience at Sun Devil Stadium. With Postano video board and website integration, we are able to highlight fan content from social networks like Twitter, Instagram, and Facebook on the video board during ASU athletic events and increase overall fan engagement."

- Grace Hoy, Social Media Coordinator ASU

"Utilizing Postano's technology, we were able to enhance the QuackCave, our social media command center. It enables us to aggregate posts from coaches, players, teams and fans. The ability to project content from social media into physical locations helps us keep conversation going around the campus, engage the fans, and strengthen our community."

- Craig Pintens, Sr. Associate Athletic Director, University of Oregon

About Postano
If you are responsible for a brand or organization's social media marketing, digital marketing, retail, event management, or content marketing programs and want to learn more about Postano, please visit http://www.postano.com. Postano customers include Nine West, GUESS, Callaway, Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club, and many others.

About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's offerings include Omnis Studio, the cross-platform solution platform for rapid mobile application development; Postano, the visualization and curation platform for cross-channel social engagement; Storycode, the Adobe DPS design studio for enterprise app development; as well as advanced search enhancement tools. More information about TigerLogic and its products can be found at http://www.tigerlogic.com.

The foregoing release contains forward-looking information, including statements about the capabilities and expected uses and benefits of the Postano platform.  Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including the success of the research and development efforts to develop new products and to penetrate new markets, the market acceptance of the  new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting TigerLogic's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation. Storycode is a trademark of Storycode, Inc. All other trademarks and registered trademarks are properties of their respective owners.

SOURCE TigerLogic Corporation

Add a Comment

News   More...

Securities related to this article
El Tigre Silver Corporation View els Stock Quote
TigerLogic Corporation View tigr Stock Quote
TigerLogic Corporation View tigr Stock Quote
Start Premium Trial Register For Free

P F Fund Financial Data (13,000+ funds)
P F Stock Financial Data (7,000+ stocks)
P F Stock and Fund Screeners (basic)
P F Investing Articles and Market Commentary
P F Articles Archive (>30 days)
P F Discuss (dozens of stock, fund, bond, and general bulletin boards)
P F Portfolio Manager (basic)
P F Morningstar Investment Classroom
P F Access Your Portfolio Anytime, Anywhere via Your Mobile Device
P   Morningstar Fund Analyst Reports (full research on 1,700 funds, ETFs, and CEFs)
P   Morningstar Stock Analyst Reports (full research on more than 1,100 stocks)
P   Portfolio Manager (advanced with 10 X-Ray analyses, including recommendations)
P   Portfolio Monitor (monthly and on-demand personalized portfolio statements)
P   Morningstar Proprietary Stock Information (stock star ratings, buy/sell prices, economic moat ratings, and more)
P   Morningstar 5-Star Stock and Fund Favorites & Red Flags eNewsletters
P   Premium Stock and Fund Screeners (advanced with nearly infinite ways to find the best securities for you)
P   Discounts on Morningstar newsletters, books, seminars, and more

Sign-up to Morningstar

Basic Access

Articles and Videos
Morningstar video reports, articles, data, and tools. Dig into our lineup of e-newsletters and investing classroom courses outlining sensible strategies for maximizing your investments.
Morningstar Discuss
Follow the buzz on individual stocks or fund families. Plus, read the latest posts from Morningstar members and analysts.
Portfolio Manager
Track your investments and watch lists with our Portfolio Manager. Customize your view with our comprehensive stock, fund, and ETF data.

Access these features and more when you sign up for Free Membership.
Join Morningstar today. It's Free.

Unlimited Access

Analyst Research
Gather in-depth, actionable insight on over 3,700 stock and mutual funds covered by Morningstar analysts. View our mutual fund Analyst Reports favored by professionals, savvy experienced investors, and new investors researching options for retirement savings, college plans, or other investment needs.
Portfolio X-Ray®
Ensure your portfolio is positioned exactly how you want with Morningstar's X-Ray Interpreter and Stock Intersection tools. A Barron's "Best of the Web" award winner for five years running, X-Ray Interpreter goes under the hood of your portfolio to provide a useful allocation, sector, and geographic analysis. And you can discover how much of a stock you really own, individually and through mutual funds, with Stock Intersection.
Investment Picks
Find new 5-star stocks (greatly undervalued companies) to consider daily. Our 5-star stock rating is a proven winner, consistently beating benchmarks like the S&P 500. Plus, browse our Fund Analyst Picks and Stewardship Grades to find shareholder-friendly mutual funds that are poised for outperformance.
Portfolio Monitor
Get a clear view of your investments with personalized reports about your portfolio. Receive monthly statements and generate reports on-demand to help you stay on track to meet your investment goals.

Access these features and more when you sign up for Premium Membership.
Start your free 14-day trial today online
Your subscription may be tax deductible. Please contact your tax advisor.

Content Partners
Morningstar - 2013/10/30 - Postano Helps College Athletic Departments Drive Fan Engagement and Social Media Participation at Major College Sporting Events
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Title |  Date |  Company |  Symbol |  Interest |  Popularity Title |  Date |  Author |  Collection |  Interest |  Popularity

Previous: Postano 2.0 Introduces Advanced Social Media Curation And Fan Engagement For The Visual Web  |  Next: Postano® Releases New Social Monitoring And Performance Analytics That Measure Hashtag And Visual Web Marketing Campaigns