10-30-13 9:11 AM EDT | Email Article

Procter & Gamble (NYSE:PG) is expanding its partnership with The American Red Cross by joining the Disaster Responder Program to support Red Cross disaster response work nationwide.

“The generous donations from Disaster Responder Program members help the Red Cross assist disaster survivors and support volunteers who work tirelessly at the disaster scene,” said Richard Reed, Senior Vice President, Red Cross Disaster Cycle Services. “All money donated by the program members and by the general public is essential to our ability to fulfill the mission of the Red Cross.”

Joining the American Red Cross as an official Disaster Responder represents a milestone in P&G’s commitment to bring the comforts of home to families impacted by natural disasters. For decades, P&G has responded to disasters all over the world through product and cash donations. Over the past ten years, the Company has created programs like Tide Loads of HopeTM and Duracell Power Forward to bring clean clothes, batteries and power to families recovering from disasters. Recently, P&G has scaled efforts to provide kits of a dozen P&G brands including Secret®, Gillette®, Crest®, Ivory® and Iams®. Kits are packed by P&G employees then shared with families in the days after disasters through mobile relief units.

“P&G employees and brands are committed to joining together after disasters to help where we can, providing some of our products we know people have come to count on in the everyday moments of their lives,” said Melanie Healey, P&G Group-President North America. “This partnership with the American Red Cross helps ensure families are reached with immediate care in the critical moments after a disaster. Our brands, like Pampers, Tide, Crest, and Gillette bring some of the comfort of home to these families and help them begin to rebuild their lives with the dignity that comes from clean clothes, a fresh shave, or a dry diaper.”

As partners, P&G and the American Red Cross have worked over the past decade to respond to disasters across the United States, including the Oklahoma Tornadoes, Hurricane Isaac and Superstorm Sandy. This new level of partnership will help the Red Cross ensure an immediate response to meet the needs of those affected by disasters of all sizes.

About Procter & Gamble:

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.

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