Progress (NASDAQ: PRGS), has introduced a fresh new corporate brand identity, including an iconic new logo, emphasizing the spark of business ideas its software provides to customers and partners and its more than 30-year heritage of innovation. The new corporate brand coincides with Progress’ launch of a platform-as-a-service (PaaS) that enables powerful business applications to be easily created by anyone using a web browser.
Working with North Carolina brand strategy agency New Kind, Progress set out to establish a brand identity that is bold and recognizable but that is also true to the company’s strong values. The idea was to create a modern look that would help position Progress alongside major players in the cloud markets like Amazon, Google, Salesforce.com and others.
The new branding is based on the concept that every new business reality begins as an idea, a simple spark. The color orange, which has always been a core element of the Progress brand, is richer and deeper in the new identity and symbolizes the energy and excitement of the company entering a new era. To develop this new brand identity, Progress engaged a passionate community of advocates both inside and outside the company, including employees, partners, and customers. Their collective ideas served as the inspiration for the final creative direction that was unveiled at Progress Exchange 2013, its annual worldwide conference for customers and partners last week in Boston.
Jennifer Smith, chief marketing officer at Progress said, “This new identity – defined by a spark - reflects the company vision of helping our customers and partners turn their ideas into business reality. The new technology we’re delivering makes it easy to take the spark of an idea and create powerful data-driven business applications that can run anywhere. The imagery and the color palette reinforce a cohesive brand identity across all of our products and evoke the simplicity and imagination that are at the heart of what Progress offers.”
Chris Grams, president of New Kind, said, “The aim of this project was to help Progress collaboratively develop a brand identity with the input of its most passionate community members, including employees, partners, and customers. By bringing the Progress community into the process, we were able to develop an identity that captures key elements of the rich, 30 plus year history of the company while also creating a clean and confident brand foundation for this promising new era of growth.”
About Progress Software Corporation
Progress Software Corporation (NASDAQ: PRGS) is a global software company that simplifies the development, deployment and management of business applications on-premise or in the cloud, on any platform or device, to any data source, with enhanced performance, minimal IT complexity and low total cost of ownership. Progress Software can be reached at www.progress.com or 1-781-280-4000.
Progress is a trademark or registered trademark of Progress Software Corporation or one of its subsidiaries or affiliates in the U.S. and other countries. Any other names contained herein may be trademarks of their respective owners.
|Maison Birks unveils its new corporate identity and opens its first mono-brand store ()|
|ABSOLUT® Reimagines The Future Of Its Creative Heritage With Bold New Global Brand Campaign (2013/9/9)|
|Retrophin Unveils New Clinical Development Candidate RE-034, An ACTH Analog (2013/12/17)|
|IGT Reveals its Bold New Brand Positioning ()|
|JetBlue Unveils Bold Campaign About Underappreciated Fliers through the View of the Most Frequent Fliers - Pigeons ()|
|New Creative Market Photos Category Launches, Inviting Genuine, Unique Photography (2014/3/31)|
|Mott’s Punches up the Flavor with Bold New Juice Drink Lineup (2014/1/27)|
|IGT Soars Into G2E 2013 With Bold New Brand & James Cameron's Avatar™ Video Slots Game Series (2013/9/23)|
|First Time in its 25-year History, ResMed Unveils a New Brand, Reflecting Commitment to Changing Lives (2014/3/10)|
|Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover ()|
|Start Premium Trial||Register For Free|
|P||F||Fund Financial Data (13,000+ funds)|
|P||F||Stock Financial Data (7,000+ stocks)|
|P||F||Stock and Fund Screeners (basic)|
|P||F||Investing Articles and Market Commentary|
|P||F||Articles Archive (>30 days)|
|P||F||Discuss (dozens of stock, fund, bond, and general bulletin boards)|
|P||F||Portfolio Manager (basic)|
|P||F||Morningstar Investment Classroom|
|P||F||Access Your Portfolio Anytime, Anywhere via Your Mobile Device|
|P||Morningstar Fund Analyst Reports (full research on 1,700 funds, ETFs, and CEFs)|
|P||Morningstar Stock Analyst Reports (full research on more than 1,100 stocks)|
|P||Portfolio Manager (advanced with 10 X-Ray analyses, including recommendations)|
|P||Portfolio Monitor (monthly and on-demand personalized portfolio statements)|
|P||Morningstar Proprietary Stock Information (stock star ratings, buy/sell prices, economic moat ratings, and more)|
|P||Morningstar 5-Star Stock and Fund Favorites & Red Flags eNewsletters|
|P||Premium Stock and Fund Screeners (advanced with nearly infinite ways to find the best securities for you)|
|P||Discounts on Morningstar newsletters, books, seminars, and more|
Access these features and more when you sign up for Free Membership.
Join Morningstar today. It's Free.
Access these features and more when you sign up for Premium Membership.
Start your free 14-day trial today online
Your subscription may be tax deductible. Please contact your tax advisor.