9-27-13 9:00 AM EDT | Email Article
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TORONTO, ONTARIO -- (Marketwired) -- 09/27/13 -- BMO InvestorLine today celebrates its 25th anniversary of providing award-winning self-directed investment service to Canadians.

"We're very proud of all that we have accomplished over the last quarter-century as we support an ever-increasing number of Canadians who choose to invest online," said Viki Lazaris, President and CEO, BMO InvestorLine. "Over the last two and a half decades, we've become leaders through our superior client service, strong investor education, and research and selection tools. We look forward to continuing to offer our service to Canadian investors through the next 25 years and beyond."

For 14-straight years, The Globe and Mail's annual online brokers' survey has consistently ranked BMO InvestorLine as one of Canada's top bank-owned online brokerages. Moreover, in the latest IPSOS Reid Discount Brokerage Report, BMO InvestorLine was ahead of its peers in client satisfaction and the ability to meet client needs.

BMO InvestorLine's adviceDirect Marks One Year

September 2013 also marks the first anniversary of the introduction of BMO InvestorLine's adviceDirect. The first service of its kind in Canada, adviceDirect is a ground-breaking and personalized service that provides online investing advice. It puts investors in control by providing specific buy and sell recommendations to help them manage their portfolios and feel more secure in their decisions.

The new service has been well received by Canadian investors and has already been recognized for innovation, effectiveness and presentation of technology at the Morningstar Canadian Investment Awards. "We're committed to using technology to enhance the experience of online investors, whether through the introduction of innovative new services such as adviceDirect, or through ongoing enhancements to our award winning self-directed service," said Ms. Lazaris.

In celebration of the 25th anniversary, BMO InvestorLine will be launching a contest in October that encourages young Canadians to share "how technology past, present and future will help them be better investors". The top four entries, as determined by a BMO panel of judges, will receive $2,500 which can help defray education costs. Contest details will be posted in the upcoming weeks on bmoinvestorline.com.

"We're thrilled to celebrate this incredible milestone with our clients by continuing our ongoing commitment to educating our clients and making it easier for them to be successful online investors, no matter their age," added Ms. Lazaris. "Looking forward, BMO InvestorLine will continue to play a leading role in the evolution of the online investing landscape in Canada - not only by offering a broad range of tools and research, but also through efforts to improve our clients' online investing experience and help them to make informed and confident investing decisions," concluded Ms. Lazaris.

BMO InvestorLine Milestones - 25 Years of Innovation

1988 -      Launched self-directed investing service              
2000 -      Began offering online investing to clients            
2001 -      Introduced online fixed income trading                
2002-2006 - Recognized as the top online brokerage in Canada by   
            the Globe and Mail's Annual Online Brokers'Survey     
2003 -      Launched Trailing Stop Orders, Stock & News Alerts and
            Foreign Exchange transactions online                  
2004 -      Launched Mutual Fund Model Portfolios                 
2006 -      Launched Active Trader Program, GlobeInvestor Gold    
            research and the 5 Star Program to deliver premium    
            benefits to investors                                 
2007 -      Led the online brokerage industry as the most able to 
            meet client needs, according to Ipsos Reid's 2007     
            Discount Brokerage Report                             
2007 -      Began providing personalized investing insights       
            through one-to-one communications with the            
            introduction of MyLink, an industry-leading online    
2008 -      Launched Asset Allocator and Retirement Planning tool 
2011 -      Launched WebStreamer                                  
2011-2012 - Received top honours among Canadian banks in the Globe
            and Mail's Annual Broker's Survey                     
2012 -      Launched technical analysis & value stock screener    
            from Recognia                                         
2012 -      Introduced adviceDirect, an innovative and            
            personalized service that provides investing advice to
            online investors                                      
2012 -      Received the Morningstar Canadian Investment Award    
            "Best Use of Technology"                              

About BMO Financial Group

Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified North American financial services organization. With total assets of $549 billion as at July 31, 2013, and more than 46,000 employees, BMO Financial Group provides a broad range of personal and commercial banking, wealth management and investment banking products and solutions.

Media contacts:
Veronica Bart, Toronto

Valerie Doucet, Montreal

Laurie Grant, Vancouver

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Morningstar - 2013/9/27 - BMO InvestorLine Celebrates 25 Years of Providing Award-Winning Investing Service to Canadians
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