Virtual University Pioneer Implements Marketing Automation to Engage Prospective Students, Current Students, and Alumni
SAN MATEO, Calif., Sept. 24, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that Excelsior College has selected Marketo to intelligently build and nurture relationships with prospective and current students, as well as alumni. Leveraging the power of the Marketo platform, Excelsior – America's first virtual university – is implementing modern marketing programs that utilize prospect scoring, as well as behavior and lifecycle-based nurturing, to enhance student recruitment and alumni involvement.
"With Marketo, we are moving toward a more advanced and individualized approach to marketing," said Craig Maslowksy, VP, Enrollment Management and Marketing at Excelsior College. "In addition to providing the functionality we need, Marketo is easy to use, and as a partner, Marketo provides rich marketing best practices that will help accelerate our success."
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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