9-4-13 10:00 AM EDT | Email Article

Sales of "Purple with a Purpose" Donut from September 15-21 will go to The Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit Alzheimer's Association Massachusetts/New Hampshire Chapter

CANTON, Mass., Sept. 4, 2013 /PRNewswire/ -- September is World Alzheimer's Month and Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is "going purple" by supporting the cause for the fifth year in a row. Dunkin' Donuts, The Dunkin' Donuts & Baskin-Robbins Community Foundation (DDBRCF) and the Alzheimer's Association® Massachusetts/New Hampshire Chapter are partnering for the entire month of September for the annual "Purple with a Purpose" campaign to help raise awareness for Alzheimer's. Eastern Massachusetts and Southern New Hampshire Dunkin' Donuts franchisees and guests have raised more than $70,000 for the campaign since 2009.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO)

During the week of September 15-21, Dunkin' Donuts guests can purchase the "Purple with a Purpose" Donut, a vanilla-frosted yeast donut topped with purple sprinkles, at participating Dunkin' Donuts restaurants throughout Eastern Massachusetts and Southern New Hampshire. A portion of "Purple with a Purpose" Donut sales sold between September 15-21 will be donated to The Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit the Alzheimer's Association Massachusetts/New Hampshire Chapter.* Participating restaurants will also have available Alzheimer's Association brochures about the disease that affects 36 million people and their families worldwide.

For the entire month of September, both the "Purple with a Purpose" Donuts and Alzheimer's brochures will be available in participating restaurants to continue to raise awareness and encourage support of the cause.

To celebrate the partnership between Dunkin' Donuts and the Alzheimer's Association, guests are also invited to "go purple" and attend the "Purple with a Purpose" community awareness event on September 12 from 2-3 p.m. at the Dunkin' Donuts restaurant located at 360 Turnpike Street in Canton, Massachusetts. Alzheimer's Association staff and supporters as well as Dunkin' Donuts representatives will be on site to raise awareness for the cause. Guests will enjoy "Purple with a Purpose" Donuts, coffee, giveaways and music, and will have the opportunity to sign up for 11 upcoming Alzheimer's Association Walk to End Alzheimer's® events in Massachusetts and New Hampshire. Dunkin' Donuts will be live tweeting from the event via the Twitter handle @DunkinBoston using the hashtag #ENDALZ.

"It is with great pride that we announce our support of the Alzheimer's Association for the fifth consecutive year to raise awareness for this important cause," said Victor Carvalho, a Dunkin' Donuts franchisee from Weymouth, Massachusetts. "The Dunkin' Donuts franchisee community looks forward to World Alzheimer's Month and our 'Purple with a Purpose' campaign every year as we understand on a personal level how important supporting the Alzheimer's Association is to raising awareness and fighting this terrible disease that affects so many people around the world."

"Our partnership with Dunkin' Donuts and the 'Purple with a Purpose' campaign is very important in bringing awareness to the disease that affects more than 5 million people here in the U.S.," said James Wessler, President/CEO of the Alzheimer's Association®, Massachusetts/New Hampshire Chapter. "Each year, this campaign grows and enhances our efforts to help the people and their caregivers who are affected by Alzheimer's disease. We are thrilled to continue to work with Dunkin' Donuts and their loyal guests to fight the disease that is the sixth-leading cause of death in the United States through awareness and funds raised that will go toward research and essential support programs and services."

*$0.33 from each "Purple with a Purpose" Donut sold will be donated.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About the Dunkin' Donuts & Baskin-Robbins Community Foundation
The Dunkin' Donuts & Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including franchisees, crew members and employees. The focus of the Foundation is to serve our neighborhoods by taking care of their basic needs – safety, hunger relief and children's health. 

About the Alzheimer's Association
The Alzheimer's Association, with headquarters in Watertown, has regional offices in Springfield, Raynham, and Worcester, MA and Bedford and Lebanon, NH. They provide services and programs for those with Alzheimer's, family and professional caregivers in the form of support groups, a 24/7 Helpline, care consultation, advocacy efforts, research funding and education programs.

Contact:
Sarah Grill
RF|Binder for Dunkin' Donuts
781-559-0441
DDBoston@rfbinder.com

SOURCE Dunkin' Donuts

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