8-27-13 3:14 PM EDT | Email Article

BRAUN today proudly announces triple Formula 1 world champion Sebastian Vettel as the new global ambassador for BRAUN’s male power grooming range. This exciting collaboration also marks the launch of the BRAUN global campaign “Hold on to your Dreams”.

Sebastian Vettel announced as Braun's new ambassador (Photo: Business Wire)

Sebastian Vettel announced as Braun's new ambassador (Photo: Business Wire)

The announcement was made at the Formula 1 Circuit ofSpa-Francorchamps, where Sebastian Vettel said: “I grew up with the Braun brand. We both come from the same state of Hesse, so the connection is deep rooted. I have always been amazed by how much technology goes into Braun shavers. It’s just like in Formula 1, the latest technology, the finest design and guaranteed durability. They simply do what you expect from them. I’m proud to be the ambassador for Braun male grooming.”

Braun’s Global Marketing Director, Lakis Vasileiadis, says “We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun.”

Technical breakthroughsalways start with a Dream. Max Braun, the company’s founder, dreamt of creating the first electric foil shaver. And since then, BRAUN never stopped engineering dream innovation. BRAUN dreamt of designing the first “washing machine” for shavers, and later on about the first shaver that cools your skin. Today, these dreams are a reality the Braun Clean & Renew™ system and with the Braun °CoolTec.

BRAUN is inspired by men like Sebastian: a high achiever, who realised his dream to become the youngest Formula 1 champion ever. Vasileiadis continues: “We have a similar belief in and understanding of Dreaming. And we don’t just dream, we bring them to life. It is our aim to inspire others to realise their dreams too.”

Sebastian will be the face of the new BRAUN shaver’s campaign: “Hold on to your dreams”. Kicking off in Autumn 2013, together with Sebastian, BRAUN is calling on men around the world to never give up chasing their dreams.

# # #

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Press Contacts:
For more information, please contact:
Emily Buckland
+44 (0) 7720 277 197
emily.buckland@porternovelli.co.uk
or
Liz Littlechild
+44 (0) 7989 968 997
Liz.Littlechild@porternovelli.co.uk

Copyright Business Wire 2013
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