NEW YORK, NY -- (Marketwired) -- 08/22/13 -- Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, has released the findings of a recent study outlining the five best practices to create an engaging, interactive video ad.
"The combination of sight, sound, and motion moves people like nothing else. You see this in TV advertising all the time, but many people aren't sure how to appropriately apply these concepts online where the medium is interactive," said David Sanderson, Senior Director, Creative Strategy. "Digital video is incredibly powerful because you have the added opportunity for meaningful, true interaction and engagement. You just need to know how to use it effectively. After building over 10,000 interactive video ads since 2008, we have a strong understanding of which creative treatments work to support brand goals, and which don't."
The study dissected numerous campaigns run in 2012 across the Consumer Packaged Goods (CPG) and Home verticals, reviewing the top and bottom performers, in addition to performance outliers for engagement and time spent for 2013 campaigns across all other verticals. The goal was to identify key creative characteristics such as stopping power, branding, benefit clarity, reward, and graphic placements that drove either engagement or brand lift.
It's important to note that before implementing any of the best practices, the first step for any marketer is to have a deep understanding of the objective for the campaign, because the creative execution will be directly informed by the goal(s) to be achieved. For example, awareness, time spent, or engagement.
The study revealed the following insights:
The more of these best practices that are incorporated into an ad unit, the more likely that ad is to perform well. Video advertising is complex, and the industry is changing fast. What hasn't changed is the power of sight, sound, motion and touch to tell a brand's story.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
|Tremor Video Announces Move to Serving Only In-Stream Video Ads (2013/7/30)|
|TMS Data Enables Tremor Video to Deliver Localized Entertainment Listings Within Video Ad Units ()|
|Tremor Video and Advertising Age/Creativity Announce Winners of Second Annual Super Creative Video Ad Challenge (2013/12/4)|
|Tremor Video and Advertising Age/Creativity Kick Off the Second Annual Super Creative Video Ad Challenge ()|
|Tremor Video To Announce Third Quarter 2013 Earnings Release November 7, 2013 (2013/10/23)|
|Gaiam Releases Rodney Yee's Yoga For Your Week -- Featuring Five Daily Practices -- Available Digitally And On DVD (2013/12/3)|
|Warner Bros. Interactive Entertainment and Mattel Partner on Global Video Game Distribution for Hot Wheels World’s Best Driver™ ()|
|Start Premium Trial||Register For Free|
|P||F||Fund Financial Data (13,000+ funds)|
|P||F||Stock Financial Data (7,000+ stocks)|
|P||F||Stock and Fund Screeners (basic)|
|P||F||Investing Articles and Market Commentary|
|P||F||Articles Archive (>30 days)|
|P||F||Discuss (dozens of stock, fund, bond, and general bulletin boards)|
|P||F||Portfolio Manager (basic)|
|P||F||Morningstar Investment Classroom|
|P||F||Access Your Portfolio Anytime, Anywhere via Your Mobile Device|
|P||Morningstar Fund Analyst Reports (full research on 1,700 funds, ETFs, and CEFs)|
|P||Morningstar Stock Analyst Reports (full research on more than 1,100 stocks)|
|P||Portfolio Manager (advanced with 10 X-Ray analyses, including recommendations)|
|P||Portfolio Monitor (monthly and on-demand personalized portfolio statements)|
|P||Morningstar Proprietary Stock Information (stock star ratings, buy/sell prices, economic moat ratings, and more)|
|P||Morningstar 5-Star Stock and Fund Favorites & Red Flags eNewsletters|
|P||Premium Stock and Fund Screeners (advanced with nearly infinite ways to find the best securities for you)|
|P||Discounts on Morningstar newsletters, books, seminars, and more|
Access these features and more when you sign up for Free Membership.
Join Morningstar today. It's Free.
Access these features and more when you sign up for Premium Membership.
Start your free 14-day trial today online
Your subscription may be tax deductible. Please contact your tax advisor.