8-20-13 8:30 AM EDT | Email Article

Eastern Ontario's Largest College Increases Student Recruitment by 28 Percent and Raises Enrollment by 18 Percent

SAN MATEO, Calif., Aug. 20, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, and its customer Algonquin College, today announced a sharp increase in Algonquin's student recruitment and enrollment thanks to Marketo's easy, powerful and complete software.

(Logo:  http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

Algonquin College is based in Ottawa, Ontario and has 19,000 full-time students and more than 36,000 continuing education students. Prior to its partnership with Marketo, the college used "batch-and-blast" email campaigns to attract new students, leaving the college unable to target its messaging or track the effectiveness of its marketing programs. Because of its diverse student base – from graduating high school students to mature adults taking continuing education courses – Algonquin's sales cycle can range from a few days to four years. Understanding the importance of the financial decisions being made by their prospective students, the organization knew it needed to modernize its interactions and communications.

"Life before Marketo was like being in the dark ages," said Doug Wotherspoon, Executive Director of Advancement for Algonquin College. "We knew we needed to modernize our interactions with prospective students, and Marketo has been a tremendous boon to our organization. Marketo put us into the modern era of marketing."

Algonquin College evaluated several marketing automation solutions and determined Marketo had the edge. With its ability to track prospective students as they progress through the website, and its effective engagement and real-time response capabilities, Marketo has led Algonquin to a stunning increase in student recruitment (28 percent) and enrollment (18 percent).

Marketo enabled Algonquin to move from basic nurturing based on a "batch-and-blast" strategy to what it calls "advanced nurturing," based on a system of campaigns and triggers that immediately send relevant, targeted content after a prospective student shows interest. Now the college knows it is sending the right message to the right people at the right time.

"With Marketo, we now know which of our marketing programs are effective and which aren't. On top of increased prospective students and enrollments, we know the ROI of every program and where we can cut costs," Wotherspoon said. "This has changed the view of marketing fundamentally. Today, we're seen as a leader in driving higher revenues, not as a cost center."

To learn more about the Algonquin College success story, check out the full customer case study. To discover how you can accelerate growth at your company by turning your marketing spend into revenue, watch the Marketo demo.

About Algonquin College

Algonquin College of Applied Arts and Technology is the largest college in Eastern Ontario. More than 19,000 full-time and 36,000 part-time students are enrolled in more than 180 programs at campuses in the nation's capital and Pembroke and Perth. As a leader in the integration of technology into learning, Algonquin is strongly committed to student success.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo

Add a Comment

News   More...

Start Premium Trial Register For Free

P F Fund Financial Data (13,000+ funds)
P F Stock Financial Data (7,000+ stocks)
P F Stock and Fund Screeners (basic)
P F Investing Articles and Market Commentary
P F Articles Archive (>30 days)
P F Discuss (dozens of stock, fund, bond, and general bulletin boards)
P F Portfolio Manager (basic)
P F Morningstar Investment Classroom
P F Access Your Portfolio Anytime, Anywhere via Your Mobile Device
P   Morningstar Fund Analyst Reports (full research on 1,700 funds, ETFs, and CEFs)
P   Morningstar Stock Analyst Reports (full research on more than 1,100 stocks)
P   Portfolio Manager (advanced with 10 X-Ray analyses, including recommendations)
P   Portfolio Monitor (monthly and on-demand personalized portfolio statements)
P   Morningstar Proprietary Stock Information (stock star ratings, buy/sell prices, economic moat ratings, and more)
P   Morningstar 5-Star Stock and Fund Favorites & Red Flags eNewsletters
P   Premium Stock and Fund Screeners (advanced with nearly infinite ways to find the best securities for you)
P   Discounts on Morningstar newsletters, books, seminars, and more

Sign-up to Morningstar


Basic Access

Articles and Videos
Morningstar video reports, articles, data, and tools. Dig into our lineup of e-newsletters and investing classroom courses outlining sensible strategies for maximizing your investments.
Morningstar Discuss
Follow the buzz on individual stocks or fund families. Plus, read the latest posts from Morningstar members and analysts.
Portfolio Manager
Track your investments and watch lists with our Portfolio Manager. Customize your view with our comprehensive stock, fund, and ETF data.

Access these features and more when you sign up for Free Membership.
Join Morningstar today. It's Free.

Unlimited Access

Analyst Research
Gather in-depth, actionable insight on over 3,700 stock and mutual funds covered by Morningstar analysts. View our mutual fund Analyst Reports favored by professionals, savvy experienced investors, and new investors researching options for retirement savings, college plans, or other investment needs.
Portfolio X-Ray®
Ensure your portfolio is positioned exactly how you want with Morningstar's X-Ray Interpreter and Stock Intersection tools. A Barron's "Best of the Web" award winner for five years running, X-Ray Interpreter goes under the hood of your portfolio to provide a useful allocation, sector, and geographic analysis. And you can discover how much of a stock you really own, individually and through mutual funds, with Stock Intersection.
Investment Picks
Find new 5-star stocks (greatly undervalued companies) to consider daily. Our 5-star stock rating is a proven winner, consistently beating benchmarks like the S&P 500. Plus, browse our Fund Analyst Picks and Stewardship Grades to find shareholder-friendly mutual funds that are poised for outperformance.
Portfolio Monitor
Get a clear view of your investments with personalized reports about your portfolio. Receive monthly statements and generate reports on-demand to help you stay on track to meet your investment goals.

Access these features and more when you sign up for Premium Membership.
Start your free 14-day trial today online
Your subscription may be tax deductible. Please contact your tax advisor.

Content Partners
Morningstar - - Marketo Drives Revenue Growth for Algonquin College
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Title |  Date |  Company |  Symbol |  Interest |  Popularity Title |  Date |  Author |  Collection |  Interest |  Popularity

Previous: Marketo Delivers 'The Definitive Guide to Engaging Email Marketing'  |  Next: Marketo Expands Globally With New Subsidiary in Japan