8-13-13 9:00 AM EDT | Email Article

Warner Bros. Interactive Entertainment has entered into an agreement with Mattel, Inc. for the global distribution, sales and trade marketing of the upcoming video game, Hot Wheels World’s Best Driver launching on September 17 in North America for the Xbox 360® games and entertainment system from Microsoft and PlayStation®3 computer entertainment system, Wii U™ system, Nintendo 3DS™ hand-held system and PC.

In Hot Wheels World’s Best Driver, players join the ranks of Team Hot Wheels™ and compete in dozens of unique, fast-paced, replayable challenges highlighting the driving styles of the different teams – the record-breaking speed of the Green Team, the show-stopping stunts of the Red Team, the super-tight precision with the best technology of the Blue Team or record-breaking jumps of the Yellow Team. Featuring 24 outrageous and iconic Hot Wheels vehicles and set in four under-the-radar test facilities around the world, the game pushes players to their limits to see if they have what it takes to become Hot Wheels World’s Best Driver.

Team Hot Wheels are the most fearless and skillful drivers in the world. Hand-picked for their incredible automotive abilities, Team Hot Wheels are recruited to test the most advanced vehicles and attempt the most challenging stunts at a mysterious location known as the Hot Wheels Test Facility.

“Mattel has created some of the biggest and most beloved toy brands in the world, and we are thrilled to work with them on Hot Wheels World’s Best Driver,” said Kevin Kebodeaux, Senior Vice President, Sales and Operations, Americas, Warner Bros. Interactive Entertainment. “Utilizing our extensive worldwide distribution capabilities, we are looking forward to launching this Hot Wheels game, as it complements our approach to offer consumers a wide range of quality games.”

“Warner Bros. Interactive Entertainment is a market leader in video game publishing and a highly capable partner,” said Simon Waldron, Vice President Marketing, Hot Wheels Mattel. “Working together, we look forward to bringing Hot Wheels World’s Best Driver to gamers worldwide.”

Mattel is also bringing the Hot Wheels brand to life with a real-life crew of stunt drivers taking stunt-driving to the next level with never-before-seen, gravity-defying stunts in life-size Hot Wheels cars. Team Hot Wheels has already set three world records in 18 months. Hot Wheels World’s Best Driver extends the Team Hot Wheels experience to fans of all ages through engaging storylines that put them in the driver seat of their favorite vehicles. This year Mattel continues to bring Hot Wheels to life with exciting new content including a 22-minute World’s Best Driver movie now viewable on the Hot Wheels YouTube channel and HotWheels.com.

Hot Wheels: World’s Best Driver is being developed by Firebrand Games,a seasoned developer that has worked on some of the industry’s biggest racing and driving franchises.

The valued price game will be available on Xbox 360, PlayStation 3 system and Wii U for a S.R.P. of $39.99 and on Nintendo 3DS and Windows® PC for a S.R.P. of $29.99.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Mattel
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel

About Firebrand Games
Firebrand Games is an independent developer and publisher of video games and interactive entertainment for consoles, handhelds, mobile and social platforms. Known for its racing titles such as Trackmania, Cars 2, Need for Speed The Run, Fast and Furious Showdown and many others, the company now also self publishes on digital platforms. Firebrand has offices in the UK and USA. www.firebrandgames.com

HOT WHEELS ©2013 Mattel, Inc. Published by Warner Bros. Home Entertainment Inc.

Warner Bros. Interactive Entertainment
Mark Margolis, 818-977-1787
mark.margolis@warnerbros.com
or
360 Public Relations
Caitlin Melnick, 617-585-5775
cmelnick@360publicrelations.com

Copyright Business Wire 2013
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