America's Gourmet Burger Authority™ Launches Exciting Partnership with Chicago Bears to Kick Off Football Season
GREENWOOD VILLAGE, Colo., Aug. 9, 2013 /PRNewswire/ -- Looking for some football excitement on and off the field? For the first time, Red Robin is launching a partnership with the Chicago Bears to bring tasty offers to Bears fans this football season. To give fans even more reason to cheer on their favorite team, the Gourmet Burger Authority will rewrite the dining playbook and serve up a Tavern Double Tuesday, offering guests a free Red's Tavern Double™ burger and Bottomless Steak Fries™ with the purchase of two beverages and a burger, entree, or entree salad after the Chicago Bears activate this special promotion.
Starting with the first preseason game on Aug. 9, and all season long, a Tavern Double Tuesday will be activated every time the Chicago Bears force one takeaway – a fumble recovery or interception – during the game. The following Tuesday after the Chicago Bears activate, guests at participating Red Robin restaurants in Illinois, Indiana and Iowa can enjoy a free* Red's Tavern Double™ burger and Bottomless Steak Fries™ with purchase. Red's Tavern Double includes two fire-grilled classic-sized patties, topped with melted American cheese, fresh lettuce, tomato and Red's Secret Tavern Sauce on a toasted sesame bun. Whether activated at a home or away game, fans of the Bears can celebrate their home team with a visit to their local Chicago-area Red Robin!
"We're excited to announce our partnership with the Chicago Bears to tackle our guests' hunger for fun during football season," said Denny Marie Post, Red Robin's senior vice president and chief menu & marketing officer. "We want our guests to cheer for the Chicago Bears and root for a Tavern Double Tuesday – nothing goes better with a victory than a free Red's Tavern Double at Red Robin."
Additionally, from Sept. 2 through Nov. 3, Red Robin is adding a new Bears-themed gift card to their lineup – a $25 limited edition Red Robin gift card, perfect for sports and Red Robin fans alike. Guests who purchase this limited edition gift card at participating Red Robin restaurants can enter their gift card code online by Nov. 24 for a chance to win Bears home game tickets, autographed memorabilia, and other great prizes. Drawings will take place throughout the season and Red Robin Royalty™ members receive double entry into the sweepstakes for every limited edition gift card purchased and registered. For more information about the partnership and sweepstakes, and to see a list of participating Chicago-area restaurants, please visit www.redrobin.com/DefenseWins.
*Guests must purchase two beverages and a burger, entree or entree salad to receive a free Red's Tavern Double.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the Gourmet Burger Authority™, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries™ in a fun environment. Red Robin's award-winning burgers have earned the title of Best Burger in the full service category in the Zagat Fast Food Survey four years in a row. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There currently are 475 Red Robin locations across the United States and Canada, including 337 company-owned Red Robin® restaurants and five Red Robin's Burger Works® locations, and 133 Red Robin® restaurants operating under franchise agreements. Red Robin... YUMMM®! Connect with Red Robin on Facebook and Twitter.
SOURCE Red Robin International, Inc.
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