7-30-13 7:25 PM EDT | Email Article

WebMetro, a leading digital marketing agency, announced today that it has signed an agreement to be acquired by TeleTech Holdings, Inc. (NASDAQ: TTEC), a global provider of data-driven, technology-enabled customer engagement solutions. Under the terms of the agreement, WebMetro will become a key part of TeleTech’s Customer Growth Services division, Revana. The transaction, which is subject to customary closing conditions, is expected to be completed in August 2013. This agreement will bring an integrated suite of sales and marketing capabilities to both Revana and WebMetro clients. WebMetro’s founder and CEO, Carlos Ugalde, will continue to lead the business.

“We are excited about the agreement and look forward to becoming part of Revana,” commented WebMetro’s Carlos Ugalde. “We believe this is a real win for our clients. WebMetro will continue to provide our clients with the same great results and service from the same team. In addition, we will now be able to offer our clients complementary sales and marketing capabilities from Revana.”

Recognized by Advertising Age magazine as one of the top 25 U.S. search marketing agencies in 2013, WebMetro is operating at the heart of the fastest growing marketing channel. “Search is the number one place for consumers when considering a purchase. Brands, however, continue to be challenged by converting that interest into closed sales. With the addition of WebMetro to Revana we can now provide clients with an end-to-end capability that tightly integrates sales and marketing across all digital platforms including web and mobile,” said Judi Hand, Revana president and general manager. “By integrating WebMetro’s proprietary technology platform into our digital sales and marketing platform, Revana becomes a differentiated source for driving revenue growth.”

The acquisition is expected to close within thirty days.

About WebMetro

Founded in 1995, WebMetro is one of the largest and fastest-growing U.S. search marketing agencies. Competitive brands engage WebMetro to create and implement successful integrated marketing strategies for increasing online market share, lowering acquisition costs, and penetrating new markets. The digital marketing agency provides paid search, SEO, mobile search, user engagement and conversion rate optimization services, and online media strategies including the integration of display advertising, social advertising, and email marketing. For more information about WebMetro, please visit www.webmetro.com, call 866.547.1632, or email info@webmetro.com.


As a recognized leader in technology-enabled revenue generation solutions, Revana helps top brands navigate and profit from change. Utilizing the latest technology and best practices, Revana provides integrated sales and marketing solutions for lead generation, customer acquisition, onboarding, lifecycle digital marketing, analytics, account management, and retention. Recognized by the Stevie Awards in 2012 and 2013 Sales Outsourcing Provider of the Year, Revana serves clients across a variety of countries and industries, including communications and media, high technology, online advertising and retail, automotive, financial services, and healthcare. Revana is a wholly-owned subsidiary of TeleTech Holdings, Inc. For additional information, visit www.revana.com.


TeleTech, founded in 1982, is a leading global provider of data-driven, technology-enabled services that puts customer engagement at the core of business success. The company offers an integrated platform that combines analytics, strategy, process, systems integration, technology, and operations to simplify the delivery of the customer experience for Global 1000 clients and their customers. This holistic multichannel approach improves customer satisfaction, increases customer loyalty, and drives long-term profitability and growth. From strategic consulting to operational execution, TeleTech’s more than 39,000 employees deliver results for clients in the - automotive, communications and media, financial services, government, healthcare, technology, transportation, and retail industries. Through the TeleTech Community Foundation, the Company leverages its innovative leadership to ensure that students in underserved communities around the globe have access to the tools and support they need to maximize their educational outcomes. For additional information, please visit www.TeleTech.com

All names referred to are trademarks or registered trademarks of their respective owners.

Pathway Communications for WebMetro
Theresa Smith, +1 818-704-8481

Copyright Business Wire 2013
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