7-31-13 3:11 AM EDT | Email Article

NEW YORK, N.Y., July 31, 2013 (GLOBE NEWSWIRE) -- via PRWEB - LendKey (formerly Fynanz), the cloud-based lending technology company located in New York City, today announced the addition of WSFS Bank, a subsidiary of WSFS Financial Corporation (NASDAQ: WSFS) to its roster of lending partners. The bank will utilize the LendKey platform to build its own custom private student loan and private student loan refinancing programs.

WSFS Bank, a $4.4 billion bank headquartered in Delaware that operates 51 offices across the country, including Delaware, Pennsylvania, Virginia, and Nevada, is the latest financial institution to build a customized student lending solution using the LendKey platform. Lending partners that build a custom program on the LendKey platform choose their own product and credit requirements to best suit the needs of their customers and institution.

"It was important that we partnered with a technology platform that could help us tailor a student loan product to the needs of the many different market areas that we serve," said Deborah T. Roberts, Senior Vice President and Director of Retail Lending at WSFS Bank. "LendKey's platform was the solution that we were seeking and provided us the opportunity to leverage specialized technology and maintain program control within the risk parameters established by the bank." continued Ms. Roberts.

"WSFS Bank, with its strong presence in the Mid-Atlantic region, is a fantastic banking partner to add to our roster of lending clients," said Jim Merrill, SVP of Sales for LendKey. "We're pleased to help them execute and launch their private student loan and private student loan refinancing programs in advance of this upcoming academic lending season," continued Merrill.

About LendKey

Formerly private student lending solutions provider Fynanz, LendKey, located in New York and Ohio, offers cloud-based technology to provide the essential infrastructure for credit union or any party to quickly, securely, efficiently, and profitably lend to anyone else – from those offering loans directly to those structuring new types of loans. LendKey's lending solutions to credit unions nationwide primarily provide loans pertaining to automobiles, students, or green efforts. The company's clients and partners, 250 financial institutions and the Credit Union National Association, have exclusively leveraged the platform for private student lending purposes. For more information, visit http://www.lendkey.com.

About WSFS Financial Corporation

WSFS Financial Corporation is a multi-billion dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest, locally-managed bank and trust company headquartered in Delaware with $4.4 billion in assets on its balance sheet and $17.1 billion in fiduciary assets, including approximately $1.1 billion in assets under management. WSFS operates from 51 offices located in Delaware (42), Pennsylvania (7), Virginia (1) and Nevada (1) and provides comprehensive financial services including commercial banking, retail banking and trust and wealth management. Other subsidiaries or divisions include Christiana Trust, WSFS Investment Group, Inc., Cypress Capital Management, LLC and Cash Connect®. Serving the Delaware Valley since 1832, WSFS is the seventh oldest bank in the United States continuously operating under the same name. For more information, please visit http://www.wsfsbank.com.

This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2013/7/prweb10979780.htm

         Christian Widhalm
GlobeNewswire, Inc. 2013
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