—Rentrak Launches Its Global Movie Currency in the World's Fastest-Growing Movie Market—
PORTLAND, Ore., Aug. 6, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), which precisely measures movies and TV everywhere, today announced that it is has launched its International Box Office Essentials service to report daily theater-level information in China, the world's fastest-growing movie market.
The new product for China, which has already gathered two years of historical data, provides the movie industry with real-time box office results from the world's second-largest box office market. When Rentrak started this service in China, only 2,000 theaters were reporting daily theater-level grosses. Today, more than 2,500 theaters report—accounting for 95 percent of the market in China.
"Our theatrical business is all about growth, and China is the fastest-growing theatrical market," said Ron Giambra, president of theatrical worldwide at Rentrak. "As international box office revenue continues to grow in China, our expanded measurement is vital in helping serve our studio clients all over the world. This also extends Rentrak's reporting in Asia, which already includes measurement in Hong Kong & Macau, Malaysia, Japan, Singapore, South Korea and Taiwan."
Rentrak's Box Office Essentials® and International Box Office Essentials® are the theatrical industry's source for comprehensive global box office intelligence and are used by every studio in the United States as well as many independent distribution entities. Boasting a global footprint across the worldwide theatrical market, Rentrak is able to provide its clients with real-time box office intelligence, streamlined through one unique system, which allows users to view online reports from anywhere around the world.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation
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