8-6-13 11:02 AM EDT | Email Article

PokitDok, Inc. today announced the two newest executive team members, Jason Thibeault and Ryan Tarzy. Together with existing executive team members, Lisa Maki (Co-founder and CEO) and Ted Tanner Jr. (Co-founder and CTO), these two most recent additions signal PokitDok’s focus on growth and expansion.

“With the recent closing of our Series A financing,” says Lisa Maki CEO, “we knew that we needed top-level marketing and business development talent to take PokitDok to the next level. Both Jason and Ryan bring significant business experience to help PokitDok acquire providers, establish partnerships, and generate revenue.”

Jason Thibeault, SVP of Marketing for PokitDok, brings a wealth of marketing and start-up experience to the company. Most recently at Limelight Networks (NASDAQ: LLNW) where he served as Sr. Director of Marketing Strategy, Jason has proven a unique ability to identify trends, craft strategies, build marketing programs, and execute on the story. While at Limelight, Jason was instrumental in defining and executing a strategy to pivot the company from one market (CDN) to another (Digital Presence Management) heavily influencing a 30% increase in stock value. Jason has also established himself in the marketing industry as a visionary thought-leader, frequently speaking to international audiences about storytelling and the evolution of marketing. Wiley Publishing will release his thought-leadership marketing book, co-authored with Kirby Wadsworth, in early 2014. Jason has also published other books including Digital Presence for Dummies. He holds multiple patents in the marketing and cloud technology industries. Jason graduated with a B.A. in English from the Campus-wide Honors program of the University of California, Irvine and a M.A. in English, with distinction, from California State University, Northridge.

“PokitDok is truly an amazing opportunity,” says Jason. “They have incredible technology that brings Lisa and Ted’s vision to life of creating a transparent healthcare marketplace for consumers and providers to directly engage. The story is so simple and compelling that it’s easy to become passionate and excited about telling it. I can’t wait to help spread the PokitDok message to everyone.”

Ryan Tarzy, SVP of Business Development for PokitDok, is a proven executive in the healthcare industry. Prior to PokitDok, he served as a managing partner of Health2X, a “virtual accelerator”. Before that, Ryan served as Vice President of Business Development at Healthline Networks. In addition to his industry and domain expertise, Ryan also brings significant startup experience to PokitDok having co-founded one of the first personal health record companies, MediKeeper. Ryan has also served as a CEO (Personal Health Labs) and was recently selected as an advisor to the federal government’s Agency on Healthcare Research and Quality. Ryan is a frequent speaker and panel expert on Health 2.0, health plan innovation, and consumer health IT. He graduated from Northwest University in Evanston, Illinois with degrees in Economics and Applied Mathematics.

“PokitDok has an incredible amount of potential to truly revolutionize the healthcare industry,” says Tarzy. “I am sure that I can bring my wealth of healthcare-industry and startup experience to establish the partnerships, marquee customers, and game-changing relationships that will help drive PokitDok as a household name.”

“Both of these individuals are a huge compliment to our executive team,” says Lisa. “Their fresh perspectives and specific expertise will enable PokitDok to best leverage its recent financing to expand and grow the company as Ted and I have envisioned from the beginning.”

PokitDok is available immediately through the Web and iOS mobile devices for consumers to shop and for reputable providers to list their practice information. PokitDok is also licensed to insurance companies and large self-insured employers seeking to provide their members and employees with a health marketplace where they can make smart health purchase decisions and minimize claim size. To shop or sign up, go to PokitDok.com or download the app on the Apple App Store. An Android version is in development.

About PokitDok

Founded in October 2011, PokitDok is a cloud-based software platform that is leading the price transparency revolution in the healthcare industry. It is the only health marketplace connecting consumers and providers directly over the Web. The site empowers consumers to research and shop for high value healthcare, by specialty, condition or a specific provider’s name, from primary care to surgery, and pay for treatment using their health insurance, cash or health savings account (HSA). PokitDok allows providers to establish a storefront, as part of their digital presence, to market their services, including traditional medicine and alternative treatments, publish prices and realize immediate revenues from each patient visit. In addition, PokitDok provides enterprise access to market driven provider, treatment and price information to employers, payors and customers seeking the highest ROI for their healthcare expense. PokitDok is based in San Mateo, CA and backed by New Atlantic Ventures, Rogers Venture Partners, Subtraction Capital and others. For more, or to sign up, go to PokitDok.com.

PokitDok, Inc.
Jason Thibeault, 480-399-2037

Copyright Business Wire 2013
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