7-15-13 9:00 AM EDT | Email Article

SAINT PAUL, Minn., July 15, 2013 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of public sector digital communications solutions, continues to leverage more than a decade of experience to help facilitate and maximize direct connections between the public sector and citizens. Today, GovDelivery released a white paper titled "The Transformative Power of Communications: Digital Communication Management for the Public Sector" to provide government organizations with the advice and tools to leverage digital communications to engage more citizens and achieve greater efficiencies.

Using public sector examples, the white paper demonstrates how consistent and meaningful communication drives significant citizen engagement and why an integrated digital communications platform is at the heart of a successful government communications strategy. The white paper shares details on the challenges facing these government organizations and how they leveraged digital communications to meet their mission goals. Importantly, the white paper includes best practices used by government organizations for proactive citizen and stakeholder communications, as well as tips for avoiding pitfalls and challenges specific to public sector entities. The white paper provides government communicators with guidelines and actionable tips, including how to calculate ROI and build a business case for a digital communications program as well a full check-list of items designed to maximize email delivery rates.

"This communications tool allows us to quickly and efficiently deliver updates of user-selected information to the public," said Gerry Weaver, former Chief Information Officer, State of Indiana. "Real-time information sharing is critical to keeping the public informed, safe and healthy."

"Effective digital communications has become a top priority for many government organizations because it can significantly improve citizen engagement to help achieve mission results," said Scott Burns, CEO and co-Founder of GovDelivery. "Email is a excellent foundation for government-to-citizen communications, because it is pervasive and cost effective. This latest white paper highlights several real case studies and examples to share best practices and tips for avoiding the most common pitfalls of leveraging technology to better engage the public."

GovDelivery Digital Communications Management (DCM) solution is used by more than 1,000 government organizations globally to reach more people, automate communications, save money and improve program results. Public sector entities from all levels of government achieve these objectives by using the platform to encourage residents and stakeholders to sign up for and receive updates on specific topics, from road closures to health and safety news to local authority service updates, through email, SMS/text messaging, and other digital channels such as social media. For more information on GovDelivery DCM, visit http://bit.ly/GD-DCM.

To review "The Transformative Power of Communications: Digital Communication Management for the Public Sector," visit http://direct.govdelivery.com/dcm-wp-july2013-pr.

About GovDelivery

GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations, of all sizes, attract, inform, and engage stakeholders. More than 1,000 government entities, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery solutions to optimise their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.com.

CONTACT: Mary Yang
         Sr. Marketing Communications Manager
         651-726-7317
         Mary.Yang@govdelivery.com

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GlobeNewswire, Inc. 2013
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