2013/1/29 - Macy’s Celebrates 10 Years of Support and $40 Million Raised for Go Red For Women

Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red dress from new brand, Marilyn Monroe, to support the cause. (Photo: Business Wire)

February is American Heart Month, and Macy’s will show its support through several fashion-focused programs in-store and online, including Macy’s annual Wear Red Sale (Jan. 30 to Feb. 3), and special red dresses by Ellen Tracy, Kensie, and Macy’s exclusive new collection launching this spring, Marilyn Monroe. Each brand will offer a dress in honor of the cause, and all three can be found in select stores and on macys.com in time for National Wear Red Day on Friday, Feb. 1, 2013.

"At Macy's, we are so proud that we have been a national sponsor of Go Red For Women from its inception. From the in-store experiences, social media campaigns, and this year, the magnificent lighting of our Herald Square building red, we are always evolving and finding innovative ways to build support and educate our customers,” says Martine Reardon, Macy’s chief marketing officer. “Since 2004, we have raised $40 million for the American Heart Association’s Go Red For Women movement, helping to fund life-saving research and raise awareness of this preventable disease."

Each year, Macy’s reinforces its dedication to this cause by adding new components to the campaign. This February, new elements will include lighting Macy’s iconic Herald Square building red, hosting “Find Your Red” shopping parties, sharing the message socially through a “Color Your World Red” social media campaign and building on its successful Wear Red Sale and red merchandise. Macy’s hope is to motivate women to get serious about making healthy choices to prevent heart disease.

“Over the past decade, women have been fighting heart disease individually and together with the Go Red For Women movement, and more than 627,000 women’s lives have been saved,” said Ron Haddock, chairman of the board of the American Heart Association. “Through the outstanding efforts of the American Heart Association and others fighting against women’s No. 1 killer, 330 fewer women are dying of heart disease each day."

Wear Red Sale

In honor of American Heart Month and National Wear Red Day, customers wearing red or purchasing a Red Dress pin at Macy’s for $2 will receive a 20 percent discount on a wide assortment of merchandise or 15 percent discount on fine and fashion jewelry and select home items at Macy’s stores from Wednesday, Jan. 30 to Sunday, Feb. 3. New this year, Macy’s will extend the pin sale and accompanying discount an extra 11 days through February 14. One hundred percent of all pin sales are donated to the American Heart Association’s Go Red For Women movement. Additional merchandise exclusions can apply.

Macy’s Exclusive Red Dresses

Macy’s is offering three exclusive red dresses for American Heart Month, including a classic fit in red lace by Kensie, a heart-printed shirt dress by Ellen Tracy, and a sneak preview of an iconic style inspired by a screen legend from Macy’s new Millennial brand launching in March 2013, Marilyn Monroe. Available at select Macy’s stores and on macys.com/gored, these red dresses retail from $59.50 to $119.50, with 10 percent of the purchase price of each dress sold beginning Jan. 30 through Feb. 28 (Kensie) and March 31 (Ellen Tracy, Marilyn Monroe) donated to the American Heart Association.

Macy’s Kicks Off “America Goes Red”

In recognition of National Heart Month and National Wear Red Day, the American Heart Association and Macy’s are asking America to Go Red! The American Heart Association is asking everyone to shine a RED spotlight on heart disease in women. Macy’s Herald Square in New York will be the first iconic building to be lit red on Jan. 31 with other iconic American buildings and main streets across the country to follow on Feb. 1.

“Find Your Red” Shopping Parties

Select Macy’s stores across the country are rolling out the red carpet for local Go Red For Women supporters, donors, board members, luncheon invitees and Macy’s customers to enjoy a unique shopping experience where they can get style tips for their red attire and accessories and learn more about the Go Red movement. “Find Your Red” shopping parties will take place in select markets (Warwick, RI; Philadelphia, PA; Miami, FL; Houston, TX; Indianapolis, IN; Chicago, IL; San Francisco, CA; and Costa Mesa, CA) across the country on Jan. 30 or 31, 2013.

Color Your World Red

Tweet, post, pin and tag your red on Facebook, Twitter, Instagram and Pinterest using the hash-tag #MacysGoesRed and Macy’s will donate $2, up to $250,000, to the American Heart Association’s Go Red For Women movement for each social action of support, from Feb. 1 through Feb. 14. Learn more at facebook.com/macys.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Go Red For Women^®

Go Red For Women^® is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's and Merck & Co., Inc, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130129006024/en/

Macy’s
Andrea Schwartz, 312-781-4333
Andrea.Schwartz@macys.com
or
Lauren D. Rapisand, 312-781-4689
Lauren.Rapisand@macys.com