TORONTO, Feb. 13, 2013
MasterCard survey shows Canadians come to their senses for this holiday
TORONTO, Feb. 13, 2013 /CNW/ - The overwhelming majority of Canadians prefer to trust their senses and shop for chocolates, flowers, intimate apparel and jewellery in brick and mortar stores rather than online stores, according to a poll conducted by MasterCard Canada. Even when purchasing intimate gifts, most Canadian men aren't shy about approaching a real sales clerk. Almost four in five men (78%) prefer the in-store lingerie shopping experience compared to 94% of women. But for some of those men, shopping in store is an act of courage because the survey revealed that a much smaller number than those who shop are actually comfortable with the in-store transaction. According to the survey:
The survey also found:
"This holiday bucks the double digit growth trend for eCommerce in Canada because Canadians clearly prefer the in-store and tactile experience when it comes to shopping for their loved one," says Richard McLaughlin, Senior Vice President MasterCard Canada, Global Products and Solutions.
Of those who agreed that online shopping for intimates during Valentine's Day was more comfortable:
Insights from SpendingPulse, a macroeconomic report produced by MasterCard Advisors based on aggregated and anonymous transaction data, shows that consumers tend to shop in-store versus online in the week leading up to Valentine's Day . Looking at the last 3 years of spend data during the week of February 14th in Canada, the trends indicated:
About MasterCard SpendingPulse
Launched in 2006 by MasterCard Advisors, MasterCard SpendingPulse is a macroeconomic indicator that reports on national retail spending and performance. The report is based on aggregate sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check. MasterCard SpendingPulse reports and content, including estimated forecasts of spending trends, do not in any way contain, reflect or relate to actual MasterCard operational or financial performance, or specific payment-card-issuer data.
About MasterCard Advisors
MasterCard Advisors, a division of MasterCard Worldwide, provides clients around the world with insights and solutions that drive business impact and ROI. The company uses advanced analytics and deep payments expertise to translate data into actionable behavioral insights and customized services. With more than 80 billion anonymized transactions processed annually in 210 countries worldwide, the company leverages aggregated information and a consultative approach to help financial institutions, merchants, media companies, governments and other organizations of all sizes grow their businesses. For more information, go to www.mastercardadvisors.com.
About MasterCard Worldwide
MasterCard NYSE: MA, www.mastercard.com,is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
SOURCE: MasterCard Canada
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