2013/2/13 - Shire Regenerative Medicine and HealTogether Partner with Celebrity Chef Charles Mattocks to Raise Awareness of Diabetes and its Complications

"Being aware of the complications related to diabetes may help prevent or delay serious issues down the road," said Matthew Pauls, Senior Vice President of Global Commercial Operations for Shire Regenerative Medicine, Inc. "By partnering with Charles Mattocks, we are bringing information and access to experts directly to the people who need it most. Our goal is to increase awareness about the management and treatment of these issues." 

Pauls continued, "With the right medical care and healthy life choices, people with diabetes and those touched by diabetes can continue to enjoy life to the fullest."

An avid advocate for patients with diabetes, Mattocks began creating 'The Diabetic You,' a documentary and movement focused on educating and inspiring people around the world. Also known as "The Poor Chef", Mattocks is the author of Eat Cheap but Eat Well and is a frequent speaker on the topic of diabetes.

"After I was diagnosed with Type 2 diabetes, I made it a personal mission to help educate the public about living healthier lives -- starting with healthy eating," said Mattocks. "Together with Shire Regenerative Medicine, I hope to increase awareness not only about the management of diabetes, but stop the ravages of the deadly disease." 

"The Diabetic You" Mobile Tour will include a day-long event in each city with fun and interactive activities related to the management and treatment of complications of diabetes, including cooking demonstrations by Mattocks. Leading experts on diabetes will also be onsite to answer questions about potential warning signs for common problems such as high blood pressure, stroke, retinopathy and neuropathy.  Additionally, "The Diabetic You" Mobile Tour will be offering visitors a free year-long subscription to Diabetic Living, one of the largest publications in diabetes health.

"The Diabetic You" Mobile Tour's schedule is as follows:

• Saturday, February 23, 2013 – Tucson, AZ
  • Taking Control of Your Diabetes (TCOYD) Conference, Tucson Convention Center
• Saturday, March 2, 2013 – Phoenix, AZ
  • Downtown Phoenix Public Market
• Friday, March 8, 2013 – San Diego, CA
  • Imperial Beach Farmer's Market, Imperial Beach
• Thursday, March 21, 2013 – Los Angeles, CA
  • Diabetic Foot Global Conference, Loews Hollywood Hotel
• Saturday, March 23, 2013 – Santa Clara, CA
  • TCOYD Conference, Santa Clara Convention Center

About Charles Mattocks

Since his 2011 diagnosis with type 2 diabetes, "The Poor Chef" Charles Mattocks has become an international advocate for diabetic testing, health, and nutrition. Following early inspiration from his late uncle, Bob Marley, Charles initially pursued an acting career culminating in an Emmy nomination for his performance in "The Summer of Ben Tyler." Following acclaimed acting success, Charles became a regular fixture as a chef on The Today Show, Good Morning America, Martha Stewart, CNN, Dr. Oz, and became the best-selling author of Eat Cheap but Eat Well. Determined to learn, educate, and help others, Charles has since been able to use his celebrity chef status to work with the American Diabetes Association, developing the newest ADA diabetic cookbook and has recently been given the honor of being named a Hero and Blue Circle Champion for the International Diabetes Federation. Ever the champion for diabetic health and education, Charles's passion gave birth to The Diabetic You, a documentary unveiling the influences that have left over 300 Million people worldwide with diabetes.

For further information please contact:

Media
Lindsey Hart (Shire Regenerative Medicine)
lhart@shire.com
+1 615 250 3311

Jennifer Chan (Edelman)
jennifer.chan@edelman.com
+1 415 229 7650

NOTES TO EDITORS

Shire enables people with life-altering conditions to lead better lives.

Through our deep understanding of patients' needs, we develop and provide healthcare in the areas of:

• Behavioral Health and Gastro Intestinal conditions
• Rare Diseases
• Regenerative Medicine

as well as other symptomatic conditions treated by specialist physicians.

We aspire to imagine and lead the future of healthcare, creating value for patients, physicians, policymakers, payors and our shareholders.

www.shire.com

FORWARD - LOOKING STATEMENTS - "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

Statements included in this announcement that are not historical facts are forward-looking statements. Forward-looking statements involve a number of risks and uncertainties and are subject to change at any time. In the event such risks or uncertainties materialize, Shire's results could be materially adversely affected. The risks and uncertainties include, but are not limited to, that:

• Shire's products may not be a commercial success;
• revenues from ADDERALL XR are subject to generic erosion;
• the failure to obtain and maintain reimbursement, or an adequate level of reimbursement, by third-party payors in a timely manner for Shire's products may impact future revenues and earnings;
• Shire relies on a single source for manufacture of certain of its products and a disruption to the supply chain for those products may result in Shire being unable to continue marketing or developing a product or may result in Shire being unable to do so on a commercially viable basis;
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• the actions of certain customers could affect Shire 's ability to sell or market products profitably and fluctuations in buying or distribution patterns by such customers could adversely impact Shire's revenues, financial conditions or results of operations;
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• adverse outcomes in legal matters and other disputes, including Shire's ability to obtain, maintain, enforce and defend patents and other intellectual property rights required for its business, could have a material adverse effect on Shire's revenues, financial condition or results of operations;

and other risks and uncertainties detailed from time to time in Shire's filings with the U.S. Securities and Exchange Commission, including its most recent Annual Report on Form 10-K.

SOURCE Shire Regenerative Medicine