2013/2/4 - JELL-O Makes the Taste of Defeat Sweet for San Francisco

While all the talk these days is about advertising during the big football game and which team is favored to win, JELL-O is the first to take a different approach and celebrate the runner up. As a continuation of the "Fun Things Up" campaign, which kicked off with JELL-O saving the world from the Mayan apocalypse, the new 30-second TV spot shows JELL-O celebrating the accomplishments of the San Francisco team. The spot premiered following the game and was created by CP+B.

"A successful season is reason enough to celebrate, because even when you lose some, you win some," said Greg Gallagher, Senior Brand Manager, JELL-O, Kraft Foods Group, Inc. "JELL-O has always been about funning things up and we want a put a smile on the town that has its spirits down -- plus nothing masks the bitter taste of defeat like the sweet taste of JELL-O Pudding. There's nowhere else we'd rather be than San Francisco."

"San Francisco should be proud of the team's accomplishments -- we've had a great season," said Ronnie Lott. "I'm thrilled to be working with JELL-O in the city I love, and where I played for years, to remind people to smile, celebrate great moments and have fun!"

On Tuesday, San Francisco residents can meet Ronnie Lott at Broadway and Columbus Ave. at 12:30 PM PST and receive free JELL-O Pudding cups(1). For additional "Pudding Drop" locations and times in San Francisco, please visit www.FunThingsUp.com.

Fans not in the area can visit www.FunThingsUp.com for a JELL-O digital coupon to celebrate(2). And since no one likes being pushed when they're down, San Francisco fans can download a browser plug-in at www.FunThingsUp.com to block any gloating from Baltimore fans.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

(1) While supplies last
(2) While supplies last

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