SPOKANE, Wash., Feb. 4, 2013 /PRNewswire/ -- Red Lion Hotels Corporation (NYSE: RLH) today announced the LVH – Las Vegas Hotel & Casino, also known as the LVH, will be first to join the Leo Hotel Collection, a new brand segment announced by the company in January. LVH and Red Lion Hotels signed the agreement this week and the hotel is expected to integrate the license affiliation relationship by the end of the first quarter.
"We are happy to have the LVH join as the first hotel in the Leo Hotel Collection," said Ron Burgett, Executive Vice President of Lodging and Brand Development for Red Lion Hotels Corporation. "This iconic hotel has the outstanding guest service and amenities that can only be found in premium Las Vegas resorts, all directly adjacent to the Las Vegas Convention Center, one of the world's largest meeting destinations. We look forward to being rewarded for the incremental revenue we drive to the LVH from reservations made through our select distribution channels."
"This historic property is a home run for the Leo Hotel Collection," said Harry Sladich, Executive Vice President of Sales, Marketing and Distribution for Red Lion Hotels Corporation. "The LVH has a rich storied past as the former stomping grounds and home of Elvis Presley."
Having served as headquarters for some of the best entertainers of all time with a 1,650 seat main showroom and 350 seat cabaret, the LVH is a world-class 2,956-room resort hotel, with luxury suites and opulent villas. The LVH is home to the world-famous Benihana, the first name in exhibition-style, Japanese cuisine, among its 14 restaurants and the world's largest Race and Sports Book – THE SUPERBOOK® in its 95,000 square foot full-service casino. The hotel has 220,000 square feet of meeting space, a full-service spa, a luxurious outdoor pool with 17 cabanas, six tennis courts and access to a prestigious private golf course. Located at 3000 Paradise Road, LVH is just one block off the famous Las Vegas Strip, offers easy access from McCarran International Airport, is adjacent to the Las Vegas Convention Center and conveniently accessible to the Las Vegas Monorail, providing easy access to all of the excitement of the Las Vegas Strip.
"This strategic relationship allows the LVH the opportunity to work with a well-respected hotel company like Red Lion. Affiliating with the new Leo Hotel Collection, the LVH joins a strong and well-established distribution network to the benefit of all," said Rick Stevens, President of Navegante Gaming LLC, representing the LVH.
Red Lion Hotels Corporation introduced the Leo Hotel Collection as a new brand in development last week at the Americas Lodging Investment Summit (ALIS). The brand is geared toward independent owners of boutique and historic hotels interested in access to the company's reservation distribution systems, providing more than 48 percent contribution through its central sources. The alliance also provides access to the services of Red Lion revenue management, national sales and marketing teams and to the Red Lion R&R Club members, attractive options for independent hotel owners looking to maintain their own local identity. The Leo Hotel Collection is designed for unique properties offering superior amenities with great attention to detail and outstanding and distinctive customer service.
About Red Lion Hotels Corporation:
Red Lion Hotels Corporation is a hospitality and leisure Company primarily engaged in the ownership, operation and franchising of midscale hotels under its Red Lion® brand. As of December 31, 2012, the RLH hotel network was comprised of 48 hotels located in nine states and one Canadian province, with 9,015 rooms and 484,693 square feet of meeting space. The Company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the Company's website at www.redlion.com.
SOURCE Red Lion Hotels Corporation
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