3-5-13 12:00 PM EST | Email Article

This spring a floral wonderland of multicolored, jeweled splendor takes root at the annual Macy’s Flower Show®. From Sunday, March 24 through Sunday, April 7, the majesty of Asia will come to life via the brilliant colors, aroma and textures of flora in The Painted Garden. During these spectacular weeks, the Flower Show’s lush landscape of plant life will sprout at five Macy’s (NYSE:M) flagship locations nationwide including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.

Macy's Flower Show sprouts anew this spring on March 24 in Chicago, Minneapolis, New York, Philadelp ...

Macy's Flower Show sprouts anew this spring on March 24 in Chicago, Minneapolis, New York, Philadelphia, San Francisco and Washington, D.C. (Photo: Business Wire)

“This year’s Macy’s Flower Show, titled ‘The Painted Garden,’ takes its inspiration from the Middle Asian region, most notably India. The vast display reflects the elaborate architecture, lavish formal gardens, intense jewel tones and lively, spice market colors so typical of that part of the world,” says Robin Hall, the producer of the show.

For more than 60 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of sumptuous gardens that showcase millions of live flowers, plants and trees from around the globe. Born of many terrains, Macy’s Flower Show’s most dazzling magic trick is the coaxing of the disparate flora to bloom in unison despite their various internal climatic DNA. Expertly landscaped in a variety of ways, Macy’s Flower Show takes root in unexpected settings. From store countertops to specially-designed architecture and full-scale auditorium presentations, Macy’s Flower Show is staged in unique fashion at each of the five locations nationwide.

Set to welcome spectators into the radiant splendor this year is the show’s stunning, multicolored, 10-foot tall painted Elephant. Beautifully festooned in brilliant hues and planted with thousands of dazzling live flowers, the Elephant centerpiece will sport ornamentation in the grand ceremonial style of India.

In addition to serving as the official celebration for the start of the spring season, Macy’s Flower Show is also a prime showcase for some of the nation’s most renowned floral and entertaining designers. These décor wizards will bring to life the rotating Flower Show favorite - Bouquet of the Day. The one-of-kind floral creations are stunning centerpieces that interpret the theme of the show through the lens of each designer’s unique aesthetic. These limited-time masterpieces are always a highlight of the show and will be in place at all five shows nationwide.

Macy’s Flower Show is also the perfect backdrop for two weeks of in-store special events, including fashion shows, culinary demonstrations and celebrity appearances that will delight floral fanatics while celebrating the rejuvenating power of the season.

Set for a return engagement this year is Macy’s Cherry Blossom Flower Show in Washington, D.C. A dazzling array of the delicate blossoms will flower inside Macy’s Metro Center store in celebration of the National Cherry Blossom Festival in the capital city. Flowering on the main floor will be more than 30 okame and snow goose cherry blossom trees lining the aisles flanked by ornamented Japanese gardens.

Free to the public, Macy’s Flower Show and Macy’s Cherry Blossom Flower Show will be open during regular store hours.

Macy’s Flower Show is made possible in part through partnerships with NYC & Co., and Bachman’s (Downtown Minneapolis). For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

(Attention News Editors: Multimedia news content on Macy’s Flower Show including releases, images, b-roll and more, are available at http://mustacheagency.com/MNR/macysflowershow/)

Macy’s
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Ansley Brown, 646-429-5243
Ansley.Brown@macys.com

Copyright Business Wire 2013
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