We are also making progress in our marketing efforts to help get customers thinking about where their food comes from and how it's prepared. During the quarter, we hosted our cultivate festivals in both Denver and Chicago following the San Francisco event earlier this year.
All these festivals drew over 100,000 attendees who came to enjoy live music, celebrity chef demos and to learn more about the food Chipotle serves and how it's prepared. Each event includes a number of important Chipotle experiences where attendees can learn more about our ingredients, the elimination of antibiotics and added hormones, alternative to processed foods and more, visiting four or more of the experiences earns attendees a free burrito at Chipotle.
Additionally, the advertising and PR outreach surrounding the events has shown to have a strong positive impact on the perception of Chipotle even for people who only see the advertising or PR and do not actually attend the event.
During the quarter, we also released an animated film and an arcade style game called, the Scarecrow. The film immediately went to viral across Facebook, Twitter and YouTube. Since its release the film has been viewed more than 7 million times online and the game has been downloaded more than 0.5 million times.
We supported the game with a small online and mobile advertising campaign along with a PR outreach, which is generated more than 0.5 billion media impression so far. In making the Scarecrow, our aim was to generate curiosity about where food comes from and how it's prepared. The film is set in a future world where all food is produced and processed by the fictional company, Crow Foods. The film also depicts the length that Crow Foods goes to in order to obscure the truth from unsuspecting customers. The film is a cautionary tale about the future we may all encounter unless we commit to producing affordable, (healthful) food in more sustainable ways.
Ultimately, our aim in making the film was to spark conversation about these issues and that has certainly happened since the film was released. To help keep Chipotle top of mind with customers we have continued to run our skillfully made advertising campaign in Chipotle markets around the country. Results of these advertising are encouraging as the campaign appears to be resonating with consumers.
During the course of the campaign we saw noticeable sales lifts in sales comps and average daily sales compared to our non-advertising markets. Other wave of this campaign began in August, in proven and mature markets and will continue through October.
Finally, in the quarter we opened the third ShopHouse, this one in Washington D.C.'s Georgetown neighborhood. We will open several more ShopHouse, locations all in the Washington D.C. and Los Angeles areas over the next 12 months or so. We also opened our first Chipotle in Frankfurt, Germany bringing our total number of international restaurants to 14. We continue to view both ShopHouse and our international expansion as future growth opportunities rather than near-term drivers of our growth and we will continue to carefully support these growth seeds as we develop them for long-term success.