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By Jason Stipp and Jeremy Glaser | 02-01-2013 12:00 PM

The Friday Five

Five stats from the market and the stories behind them. This week: a critical 10 for BlackBerry, a promising 3.2% margin for Amazon, and more.

Jason Stipp: I'm Jason Stipp for Morningstar, and welcome to The Friday Five: five stats from the market this week and the stories behind them.

Joining me with the details is Morningstar markets editor Jeremy Glaser.

Jeremy, thanks for being here.

Jeremy Glaser: Glad to be here, Jason.

Stipp: So what do you have for The Friday Five this week?

Glaser: Well, we're going to look at the numbers 10, $26, 3.2%, $12.1 million, and finally 32%.

Stipp: 10 refers to the 10th generation of an operating system and the last hope of an ailing handset maker. What's the story?

Glaser: The recently renamed BlackBerry released the 10th iteration of their long-awaited BlackBerry software and some new handsets that are meant to be competitive with some of the modern smartphones out there and help to turn around RIM's business.

And the product they released was good. The question is, is it good enough? The software seems to be pretty competent; early reviews of the units are fairly positive. But at the same time, you have to remember that there's lot more to the phone than just the software. You have to think about the app ecosystem, you have to think about the cloud services that support it, and their BlackBerry is still lagging some of their competitors. Windows Mobile gets a lot of really good reviews, but it still hasn't really taken off to compete with Android and iOS. Palm came out with WebOS and the Palm Pre, which also was reviewed fairly favorably, but it wasn't able to find that traction.

So, I think that for BlackBerry, this really is a good start. Is it a necessary but not sufficient condition for them to really get back to strength. It should stop the bleeding. It should give BlackBerry loyalists a real option in both a touchscreen and in a keyboard in order to stay in the ecosystem, and maybe give some CTOs at major corporations an excuse to stay with BlackBerry, but it's not going to be enough to completely turn around the company.

Stipp: $26 refers to the per share buyout price for a slot machine maker. What's the deal with this deal and what does it perhaps say about the M&A environment?

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