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By Jason Stipp and Jeremy Glaser | 08-17-2012 06:00 AM

Making Room

Google and Berkshire made room for new strategies, while others got some room to maneuver this week, reports Morningstar markets editor Jeremy Glaser.

Jason Stipp: I'm Jason Stipp for Morningstar and welcome to The Friday Five.

Deals and news flow this week show company executives and others making room in their strategies for new things.

Here to offer a rundown is Morningstar markets editor Jeremy Glaser.

Jeremy, thanks for joining me.

Jeremy Glaser: Jason, I always have room for The Friday Five.

Stipp: So who's making room in the market this week?

Glaser: Well, this week we are going to talk about Google, Standard Chartered, Europe, Staples, and finally Berkshire Hathaway.

Stipp: So Google had a deal that was interesting and maybe continues a trend of something we saw from them earlier regarding how they are thinking about content. What's the significance of that?

Glaser: After Google had picked up the Zagat guides earlier, they announced this week that they are going to buy Frommer's from John Wiley & Sons. This is the travel guide that people are probably familiar with, the print guides. They really want to bring a lot of that content online and probably into their local search product.

This is a little bit different from what we are seeing from other companies that are doing say, crowd-sourced reviews--you have TripAdvisor people writing reviews of different places or even Google's own Google+ trying to get people to share more things socially.

I think [this deal] is an admission that that kind of content can only go so far, and that sometimes you do need that editorial voice, you need that editorial content to kind of differentiate what Google can give you, and why you should go to Google Maps versus going to another service.

Certainly this is not an earth-shattering move for Google. It's not one that's going to alter the course of the company in any way, but I think it just shows how they are thinking about those incremental improvements to their product and how to really stay on top, particularly in the local search game that's just becoming ever so important.

Stipp: Standard Chartered dealing with a lot of negative headlines recently. Are they finding any room to maneuver?

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