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By Rachel Haig | 02-10-2010 09:16 AM

Behind the Wheel of GM's New Lineup

GM North America President Mark Reuss on the carmaker's electric strategy, plus a look inside the Volt, Cruze, and Cadillac XTS.

Rachel Haig: I'm Rachel Haig for We are at the Chicago Auto Show, and I am here with GM North America President Mark Reuss. Thanks for joining me, Mark.

Mark Reuss: Thank you. Rachel. Thank you for having us today.

Haig: You talked this morning in your keynote about what GM's strategy changes are and how they're targeting the consumer more. What is the outlook for profitability in North America?

Reuss: Well, North America has become--we had a great month here in January, so we had a couple of big, big points here. Number one, with our four brands, we actually raised market share and our sales are up by 14%, 30% in our core brands that we are now selling at retail with our new launches and our new products. The Malibu outsold the Camry for the first time, so Chevrolet is beginning to fill the role here that we want it to as sort of the big brand for GM.

That's really positive news. The profitability piece of this, we announced that we'll have the loans for both Canada and the United States paid back by June. We aim to do it; that's what's going to happen. You're going to see some pretty good things here happening here week-by-week, month-by-month, customer-by-customer.

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