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By Toan Tran | 07-29-2009 11:34 AM

Can Microsoft/Yahoo Search Take on Google?

Morningstar's Toan Tran and Larry Witt believe the combination of Microsoft and Yahoo will be more competitive against Google, but integration and other threats loom. (Video)

Toan Tran: Hello, I'm Toan Tran, associate director of the technology team at Morningstar. I'm here today with Larry Witt to talk about the Microsoft-Yahoo search partnership that was announced this morning.

From Microsoft's perspective, we believe it's a pretty good deal. It's a much better deal than Microsoft buying all of Yahoo, and it helps Microsoft gain scale in search and search advertising. It represents likely the company's best and last hope in trying to make a dent in Google's dominance.

For Yahoo, though, this is a much more material deal. Larry, can you talk about some of the benefits of this deal for Yahoo?

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