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Prove you’re in it

for investors.


Best-Interest Advice for Your Clients


You’ve been looking out for your clients’ best interest all along. Even if financial regulations, like the Department of Labor’s fiduciary rule, continue to evolve, the trends driving best-interest advice are here to stay. We’ve been putting investors first since day one – we can help.


Validate your

best-interest advice.

Use the Best Interest Scorecard to create proposals that show investors how their investments and your advice work together as part of a financial plan.

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Choose investments

for a fiduciary practice.

Prune your lineup to keep potential conflicts out of client portfolios.

Reduce your risk

by eliminating conflicts.

Point small plan sponsors toward an independent fiduciary service to manage fund lineup design and help choose a record keeper for their retirement accounts.

Guide investors through

industry shifts.

Make sure your clients understand regulatory changes and the underlying context of emerging trends.



Trends We See Accelerating


Three industry shifts that are good for investors.


Accounts becoming fee-based


The desire for transparency in advisory fees will accelerate the movement from commission-based to more fee-based accounts.


Popularity of low-cost investments


High fees will impact the effectiveness of some investments, paving the way for low-cost providers and exchange-traded funds.


Adoption of online advice


Advisors looking for new ways to collaborate with clients are adopting digital service models and tools to reach a new generation of investors.


Your Role in the Rule


As the DOL’s fiduciary rule goes into effect this year, you can use our checklist to make sure your firm is ready to provide best-interest advice.

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Need Help Complying with the DOL Fiduciary Rule?

Whether you need help selecting investments, adapting proposals, or explaining regulatory changes, we are ready to help you comply with the new rule. We’ll help you get ready.

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