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Meet the 

Behavioral Insights Team


What is the BIT?


The Behavioral Insights Team helps Morningstar empower investors to manage their finances and investments. Our team consists of behavioral scientists and practitioners who apply cutting-edge research to deliver insights to investors, and to optimize Morningstar’s products and communications.


Our Advisory Board


Morningstar’s Behavioral Science Advisory Board conducts original research for peer-reviewed academic journals.


Learn More about the Board ›


See Our Work


The team is constantly conducting research to create new products and tools to help Morningstar better serve investors. 


Read Our Research ›


Want to learn more about the team?

We welcome opportunities to collaborate on research to help investors. We also frequently share our research lessons at industry events and with the media.

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