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Behavioral Science at Morningstar


Behavioral finance is the study of how people make financial decisions and the obstacles they face in making effective choices. At Morningstar, we conduct original research and gather insights from the field to better understand who investors are, what it means for them to succeed, and how we can guide them along the way. We then apply this research to our products and communications to help investors reach their financial goals.


Our Advisory Board


Morningstar’s Behavioral Science Advisory Board conducts original research for peer-reviewed academic journals.


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Our Work


Volatility Happens


Helping clients through periods of market volatility can cement long-term relationships and keep investors on track to reach their goals.

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Our Work


Goal-Setting for Success


Setting goals is filled with challenges both for advisors and their clients, but doing it right can reap big benefits down the road.

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Want to learn more about the team?

We welcome opportunities to collaborate on research to help investors. We also frequently share our research lessons at industry events and with the media.

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