Have you been meaning to enroll your company's 401(k) but keep putting it off? You're certainly not alone. Many people, it seems, need a friendly nudge to get going in the right direction.
That's what economist Richard Thaler theorized, and it seems that many companies and retirement savers agree with him. Thaler received the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics, which incorporates psychologically realistic assumptions into analyses of economic decision-making.