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  1. Lynch: The Bigger Threat to Facebook

    Given Facebook's strong network effect and high switching costs, its direct rivals are a smaller concern than something completely different that might divert users' attention away from social networks, say Morgan Stanley manager Dennis Lynch. Plus: Why Lynch lowered his Apple stake.

  2. Measuring Moats in Social Media

    Twitter, Facebook, LinkedIn, and Google each have moats, but there are some interesting distinctions among their competitive advantages.

  3. Facebook a Future Advertising Force

    Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.

  4. Facebook's $100 Billion Valuation May Not Be Heroic

    It will be a volatile ride, but Facebook's strong competitive advantages and growth opportunities could be the recipe for a hefty valuation, says Morningstar's Rick Summer.

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