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Quickview: Strikingly Simple Advisor Websites

A single-page website might just set your business apart in a sea of advisor website monotony.

Bill Winterberg, 08/22/2013

Financial advisor websites are all beginning to look the same. With images of lighthouses, sailboats, and sunsets surrounded by tabbed navigation with the standard "About Us," "Services," and "Contact Us" page links, website visitors have a hard time identifying what makes your financial advisory firm different from all the others.

So what do you need to do today to make your website stand out?

A new trend in website design is the single-page layout, heavily influenced by the infinite scroll behavior used to navigate the timeline on Facebook, Twitter updates, LinkedIn status events, and more.

Thankfully, you don't have to completely overhaul your existing website to experiment with the single-page layout design. Consider creating a custom page using a service called Strikingly.

Strikingly is an easy-to-use website design program that creates mobile-friendly websites consisting of just one page. The service has a freemium pricing model. The free account lets you set up one website using the strikingly.com domain. If you'd rather use your custom domain, pricing is $12 per month for a Limited plan and $20 per month for a Pro plan (each plan is reduced by $4 per month when purchased annually).

Strikingly offers a number of examples of single-page designs you can explore on its website, so consider how those layouts can influence the single-page website you'd like to create for your business.

But no matter what design you ultimately choose, you should place a link at the bottom of your Strikingly page that links back to your current website, or perhaps links directly to your "Contact Us" page to let visitors connect with you in the fewest clicks possible.

Strikingly gives you a turnkey system to create a stunning, captivating single-page website with high-resolution images and bold fonts and graphics. With the right imagery and descriptions, Strikingly should help set your business apart in the sea of advisor website monotony.

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Bill Winterberg, CFP, is a technology and operations consultant to independent financial advisors. His comments on technology have been featured in a variety of financial industry publications. You can view more information about Bill and see his schedule of upcoming speaking engagements at his Web site, FPPad.com. The author is a freelance contributor to MorningstarAdvisor.com. The views expressed in this article may or may not reflect the views of Morningstar.

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