Vanguard, BlackRock, and plain-vanilla indexes dominate the sales charts.
Ask 100 people to name a film about a man caught in time, doomed to repeat his day, and 98 of them would immediately respond, "Groundhog Day." (The rest of us would cite "Source Code," an underrated, Chicago-based thriller.)
Ask them what industry is stuck in a similar situation, and you'd receive a whole lot of blank looks. But "mutual funds" would be a good answer.
The pattern emerged during the early 2000s, expanded with 2008's stock market crash, and has settled into what appears to be inevitability. Two companies, Vanguard and BlackRock, consistently dominate fund sales. (By "fund," I mean both open-end mutual funds and their younger cousins, exchange-traded funds.) Among the hundreds of companies that collectively run 30,000 share classes, the real action occurs at a handful of major index funds, run by two sponsors.
Let's start with the 2016 fund-family results.
Of course, that "Everybody Else" bar involves some sleight of hand. It's not that every fund company besides Vanguard and BlackRock suffered net redemptions. Included in the Everybody Else category were many companies that enjoyed positive sales. However, with $55 billion, State Street landed far behind the two leaders. Only three additional firms, DFA, Schwab, and AQR, passed the $10 billion mark. The 2016 marketplace can fairly be called a duopoly.
So can the first six months of 2017.