Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.
It will be a volatile ride, but Facebook's strong competitive advantages and growth opportunities could be the recipe for a hefty valuation, says Morningstar's Rick Summer.
Morningstar markets editor Jeremy Glaser gives the blow-by-blow on recent showdowns between Coke and Pepsi, Apple and Google, Facebook and Twitter, and more.
Facebook, which is used by 85% of advisors that are using social media, is far and away the most widely-used application, followed by LinkedIn (56%), Twitter (44%), Google (34%) and YouTube (31%).
Social media is starting to shake up the world of wealth management, but amid some big success stories, many advisors are unclear whether it's worth their time.