Traffic should be up this holiday season, but promotional activity will be heightened as consumers continue to demand a good bargain, says Morningstar's R.J. Hottovy.
Despite recent conflicting reports, holiday retail sales should manage decent 3.5% to 4% year-over-year growth once all the data is in, says Morningstar's Bob Johnson.
Morningstar's Kim Picciola says Black Friday is an opportunity for retailers to tweak their strategies as they head into the holiday shopping season, but it isn't the be-all, end-all.
The views expressed herein are those of the authors and do not necessarily reflect the views of Morgan Stanley Smith Barney or its affiliates. All opinions are subject to change without notice. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or ...
Good day ladies and gentlemen and welcome to the fourth quarter 2010 comScore, Inc. Earnings Conference Call. My name is Erika and I'll be your coordinator for today. (Operator instructions).