Traffic should be up this holiday season, but promotional activity will be heightened as consumers continue to demand a good bargain, says Morningstar's R.J. Hottovy.
Tough comparisons from 2011 plus stiffer price competition will translate to about 3%-4% growth in holiday sales this year, says Morningstar's director of consumer equity research.
Good day ladies and gentlemen and welcome to the fourth quarter 2010 comScore, Inc. Earnings Conference Call. My name is Erika and I'll be your coordinator for today. (Operator instructions).