Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.
News this week showed market players paying up for media assets, paying out for tax relief, and more.
Investors should resolve to tune out the political news, buckle up for more volatility, be wary of IPO hype, and not stretch for yield, says Morningstar markets editor Jeremy Glaser.
We think the professional networking site has a narrow moat and strong prospects, but the current share price is beyond stretched.
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