Tough comparisons from 2011 plus stiffer price competition will translate to about 3%-4% growth in holiday sales this year, says Morningstar's director of consumer equity research.
Traffic should be up this holiday season, but promotional activity will be heightened as consumers continue to demand a good bargain, says Morningstar's R.J. Hottovy.
This is not the kind of earnings season investors have gotten used to, but some companies are faring better than others.
Morningstar's Kim Picciola says Black Friday is an opportunity for retailers to tweak their strategies as they head into the holiday shopping season, but it isn't the be-all, end-all.
©2012 Morningstar Advisor. All right reserved.