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Home>Infiniti's Client, a Leading Construction Equipment Rental Company, Devised Effective Marketing Plans with the Help of Market Segmentation

Infiniti's Client, a Leading Construction Equipment Rental Company, Devised Effective Marketing Plans with the Help of Market Segmentation

Infiniti's Client, a Leading Construction Equipment Rental Company, Devised Effective Marketing Plans with the Help of Market Segmentation

10/06/2017

Infiniti's Client, a Leading Construction Equipment Rental Company, Devised Effective Marketing Plans with the Help of Market Segmentation

Infiniti Research, a global market and competitive intelligence solutions provider, has announced the release of their recent market segmentation study on the construction industry. The client, a leading construction equipment rental company, wanted to identify customer preferences and develop new and unique products to target different audiences. The client also wanted to understand the factors affecting the growth of the construction equipment rental market.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171006005025/en/

Market Segmentation Helps a Leading Construction Equipment Rental Firm Overcome Potential Challenges ...

Market Segmentation Helps a Leading Construction Equipment Rental Firm Overcome Potential Challenges. (Graphic: Business Wire)

According to the market segmentation experts at Infiniti, “Construction equipment rental companies globally, are leveraging the use of market segmentation studies to enhance their competitiveness and profitability due to the competitive and dynamic business environment.”

The construction industry’s productivity has remained static in the recent years. Organizations in the construction industry have started targeting new customer segments by offering attractive and innovative products and services in the market. To gain an in-depth knowledge about niche market segments in the construction market landscape, most organizations are relying on market segmentation solutions.

Request a free brochure to see how Infiniti Research’s solutions can help you.

The market segmentation solution offered by Infiniti helped the client to improve competitiveness, profitability, and enhance marketing and service efficiency. Also, the client was able to customize products and services to address the unique needs of the target audience. Furthermore, with the help of this engagement, the client was able to enter potential markets and venture into new segments within the construction equipment industry.

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