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Home>LIVESTOCK HIGHLIGHTS: Top Stories of the Day

LIVESTOCK HIGHLIGHTS: Top Stories of the Day

LIVESTOCK HIGHLIGHTS: Top Stories of the Day



Beef Industry Aims to Herd Millennials With Nostalgic Ad

The U.S. beef industry is resurrecting its 25-year-old tagline, "Beef. It's What's for Dinner," in a marketing campaign aimed at millennials that have childhood memories of the slogan and want to know more about their food.

The social-media campaign from the National Cattlemen's Beef Association combines nostalgic elements, such as the tagline and narration that alludes to the "Old MacDonald Had a Farm" nursery rhyme, with a more modern story line about how beef farmers and ranchers are using technology.


FAO Food Price Index Up 1.4% in September

LONDON--World food prices rose in September due to more expensive vegetable oil and dairy prices, the United Nations' Food and Agriculture Organization said Thursday.

The FAO's food price index rose by 1.4% last month from August, up 4.3% on its September 2016 level.


Yum China Gains After Establishing Dividend, Detailing CEO Succession Plan -- MarketWatch

Yum China Holdings Inc. (YUMC) jumped as much as 5% in late trading Thursday after announcing earnings that included the spin-off's first dividend and an increased stock-buyback plan, and detailing plans for a new chief executive. Yum China, which spun off from Yum Brands inc. (YUM) about a year ago, said that President and Chief Operating Officer Joey Wat will succeed Mickey Pant as CEO in March 2018. For the third quarter, the operator of KFC and Pizza Hut restaurants in China reported net income of $211 million, or 53 cents a share, on sales of $2.04 billion, up from profit of $192 million on sales of $1.88 billion a year ago. Analysts on average expected earnings of 56 cents a share on sales of $1.98 billion, according to FactSet. Yum China also announced its first dividend, 10 cents a share payable Dec. 21 to shareholders of record as of Nov. 30, and said the board had expanded its stock-repurchase authorization from $300 million to $550 million. Yum China shares neared $42 in after-hours action following the report, after closing with a 0.2% increase at $39.97.

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