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Home>Wal-Mart strikes back at Amazon voice-commerce push with Google partnership

Wal-Mart strikes back at Amazon voice-commerce push with Google partnership

Wal-Mart strikes back at Amazon voice-commerce push with Google partnership

10/06/2017

By Tonya Garcia, MarketWatch

In these early days of voice commerce there's still room for two retail giants in the space, experts say

Wal-Mart Stores Inc. is not letting Amazon.com Inc. run away with the growing voice-commerce market, jumping on Wednesday's Google device announcement with a $25 discount for users who purchase their device from Wal-Mart, place an order with the retailer and link their Wal-Mart account to Google Express.

According to the latest data from Accenture, 89% of shoppers in 2017 are familiar with Alexa, while 77% are familiar with Google Home. Nearly three-quarters (71%) of shoppers are using or would like to use Alexa, while 68% responded in kind about Google Home.

Experts argue that it's still early days for voice commerce, so even if there has been buzz around Alexa and the Echo products, there is room for others.

See also:Everything Google announced at its Pixel event (http://www.marketwatch.com/story/everything-google-announced-at-its-pixel-event-2017-10-04)

"Owning the home is an emerging strategy," said Kathy Gersch executive vice president of strategy execution and change management at Kotter International, a business management consulting firm.

Amazon (AMZN) used its summertime Prime Day event (http://www.marketwatch.com/story/amazon-is-gearing-up-to-take-the-lead-in-voice-commerce-2017-07-14) to push Alexa-enabled devices, staking its claim on the voice-commerce space. Last week, the e-commerce giant launched a number of new Echo devices (http://www.marketwatch.com/story/amazon-launches-new-echo-and-fire-tv-devices-2017-09-27) at varying price points.

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