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Home>Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi

Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi

Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi

10/05/2017

Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi

Iconic Soup Company Unveils New Canstallation on the Streets of New York in Support of Latest Collaboration with Disney and Lucasfilm

Campbell Soup Company (NYSE:CPB) has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s has also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which will be stationed on the streets of New York to celebrate the upcoming release of Star Wars: The Last Jedi.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171005005847/en/

Campbell Soup Company (NYSE:CPB) has collaborated with Disney and Lucasfilm to launch a new series o ...

Campbell Soup Company (NYSE:CPB) has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. (Photo: Business Wire)

The interactive “canstallation” structure will feature characters from Star Wars: The Last Jedi made entirely out of the new Limited-Edition Campbell’s Star Wars soup cans, against the backdrop of an LED screen playing the trailer for the new film, due out on December 15. The structure will be displayed on a truck stationed on 10th Avenue at 37th Street. Comic-Con attendees and locals are invited to stop by on October 5, 6 or 7, between the hours of 10 a.m. and 6 p.m.

“We are excited to continue to work with Disney and Lucasfilm for the third year to bring fans a new set of Limited-Edition Star Wars licensed soups to celebrate the latest film in the saga,” said Yin Woon Rani, Vice President, Chief Consumer Experience Officer. “We’re especially thrilled to support this collaboration by bringing back our popular canstallation display for film fans and Comic-Con attendees – may the Force be with you!”

The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi on a metalized paper label, and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. Inside the can, the special Healthy Kid Fun Shaped Pasta with Chicken Soup includes intricate, die-cut Star Wars pasta shapes, with no added MSG, artificial flavors or artificial colors. The cans are available now in grocery stores nationwide.

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