Twentieth Century Fox’s Holiday Film Classic Miracle on 34th Street Celebrates Its 70th Anniversary With the Return of the Harold the Baseball Player Balloon to the 91st Annual Macy’s Thanksgiving Day Parade®
Twentieth Century Fox’s Holiday Film Classic Miracle on 34 th Street Celebrates Its 70 th Anniversary With the Return of the Harold the Baseball Player Balloon to the 91 st Annual Macy’s Thanksgiving Day Parade ®
A brand new recreation of Harold the Baseball Player will take to the skies once again in a special nod to an iconic scene in the beloved 1947 film
The Miracle on 34 th Street – 70 th Anniversary Edition is available on Digital, Blu-ray & DVD October 10 from Twentieth Century Fox Home Entertainment
Two of the world’s most cherished traditions will once again share the same holiday stage as Twentieth Century Fox’s iconic film classic, Miracle on 34 th Street, brings to life Harold the Baseball Player, a legacy Macy’s (NYSE:M) character and now a newly recreated balloon in the 91st Annual Macy’s Thanksgiving Day Parade®. The 1947 film celebrating its 70th Anniversary this year, prominently featured Macy’s flagship store, its renowned Parade, and the one-and-only Santa Claus in a tale that has taught the world to Believe. On Thursday, November 23, as the annual march steps-off, more than 3.5 million spectators lining the route in New York City and more than 50 million viewers nationwide will delight in the magic and the miracle once more.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171005005769/en/
Harold the Baseball Player will debut in the 2017 Macy’s Thanksgiving Day Parade celebrating the 70th Anniversary of the film classic Miracle on 34th Street. (Photo: Business Wire)
Miracle on 34 th Street, an irresistible fable that over time has become synonymous with Christmas celebrations, was partially shot on location at Macy’s flagship store at Herald Square in New York and during the 1946 Macy’s Thanksgiving Day Parade. The three-time Oscar®-winning film, followed a cultured gentleman with twinkling eyes, an ample belly, and a snowy beard (Edmund Gwenn), as he is hired to be Santa at Macy’s during the very busy holiday season. He claims his name is Kris Kringle, and soon fills everyone with the Christmas spirit … except for his boss, Doris Walker (Maureen O’Hara), who’s raising her daughter Susan (Natalie Wood) to not believe in Santa. But when Kris Kringle is declared insane and put on trial, everyone’s faith is put to the test as young and old alike face the age-old question: Do you believe in Santa Claus?
“For generations, Macy’s Thanksgiving Day Parade has kicked-off the holiday season with a magical spectacle that brings together millions of people in celebration,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “The Parade’s signature role in the film classic, Miracle on 34th Street, solidified its star status worldwide. We are delighted to once again partner with Twentieth Century Fox to bring to life an iconic piece of our mutual legacy with the recreation of the original Harold the Baseball Player balloon, which has not appeared in the Parade line-up since its prominent scene in the beloved holiday film.”