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Home>Accenture Interactive Named a Leader in IDC MarketScape for Worldwide Retail Digital Marketing Technology Services

Accenture Interactive Named a Leader in IDC MarketScape for Worldwide Retail Digital Marketing Technology Services

Accenture Interactive Named a Leader in IDC MarketScape for Worldwide Retail Digital Marketing Technology Services

10/05/2017

Accenture Interactive Named a Leader in IDC MarketScape for Worldwide Retail Digital Marketing Technology Services

Report cites innovation and artificial intelligence capabilities as Accenture Interactive strengths for transforming retail experiences

Accenture Interactive has been recognized as a Leader in the recently published “IDC MarketScape: Worldwide Retail Digital Marketing Technology Services 2017 Vendor Assessment*” report.

The report highlights Accenture Interactive’s deep industry expertise and its ability to deliver end-to-end digital marketing capabilities to clients to reinvent retail experiences. In making its assessment, the IDC MarketScape noted that “innovation and application of artificial intelligence to retail marketing, an imperative in our view, is an area in which Accenture Interactive excels.”

Accenture Interactive was recognized for its ability to help retailers align their digital marketing technology strategies to evolving competitive realities, as well as its strengths in innovation with a broad portfolio of patents and strong retail-oriented start-up ecosystem and business strategy consulting services. The report also noted Accenture Interactive’s diverse agency and analytics talent.

The report evaluated Accenture Interactive and six other service providers on criteria for successful delivery of services that help retailers digitally transform their omni-channel marketing technologies.

“Retailers are at an inflection point with their customers and are increasingly focused on connected digital experiences to remain relevant under the pressure of changing shopping behaviors,” said Bob Markham, managing director, Accenture Interactive. “We are honored to be distinguished as a leader in helping retailers transform their digital marketing capabilities, while also being recognized for our unique blend of creative talent, retail consulting, and technology acumen to deliver exceptional customer experiences.”

"Accenture Interactive continues to lead when it comes to delivering innovative and connected experiences for clients. By marrying the deep industry expertise of Accenture with the breadth of experience capabilities, Accenture Interactive continues to be a key player in helping top retailers achieve their digital marketing and transformation goals,” said Greg Girard, program director, Worldwide Omni-Channel Retail Analytics Strategies, IDC Retail Insights.

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