Can 'Star Trek: Discovery' help make CBS's stand-alone streaming pursuit successful?
By Trey Williams, MarketWatch
CBS is the top content play in the media space, according to Benchmark analyst Daniel Kurnos
CBS Corp. said Tuesday that its streaming service, CBS All Access, has seen a record number of new subscribers in a single week, driven by the debut of its new original series "Star Trek: Discovery."
"Star Trek: Discovery" is currently one of CBS All Access' two original series streaming only on the service and not on traditional TV. The other is CBS's "The Good Wife" spinoff, "The Good Fight."
"Star Trek: Discovery" has received fanfare through its first three episodes. People have also complained, however, about needing to spend the $6 a month it costs to subscribe to All Access to watch the series. "Star Trek: Discovery" isn't available with viewers' regular cable subscription.
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The show's success thus far has spawned debate about whether the subscription is worth it.
CBS (CBSA) hasn't given definitive subscriber numbers for All Access, but the company's commentary indicates a good deal of viewers see All Access as a valued addition.