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Home>Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development

10/04/2017

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development

Norwest Venture Partners invests in company transforming the way retailers and brands do business, powering real-time marketing actions

Bluecore, the leading Decisioning Platform for retail and brand marketers, today announced a $35 million Series C round of financing led by Norwest Venture Partners with participation from existing investors Georgian Partners, FirstMark Capital and Felicis Ventures. Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join Bluecore’s board of directors.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171004006138/en/

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate P ...

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development (Graphic: Business Wire)

“Retail is facing a massive transformation driven by the emergence of strong, data-driven competitors, and fundamental changes in consumer buying behaviors and expectations. Now more than ever, it’s critical that retailers and brands take advantage of the wealth of consumer information in their own data,” said Beechuk. “Bluecore has quickly become the market leader in retail decisioning and personalization. The company’s impressive growth - doubling its customer base in just 18 months, with three-year CAGR over 250 percent - demonstrates the value Bluecore creates for its customers. We see a tremendous market opportunity ahead for the Bluecore team.”

Bluecore enables eCommerce marketers to individualize customer interactions across email, website, display and social by unifying product catalog and customer behavior data. More than 400 brands and retailers, including Express, Staples, Blue Nile, and Sephora, use Bluecore’s platform to drive revenue growth and improve margins. Bluecore acts as an intelligent decisioning layer for eCommerce companies, powering individualized and triggered communications. The platform ingests terabytes of catalog, behavior and transaction data in milliseconds, and calculates intent and optimal messages on the fly to enable instant and dynamic marketing actions.

Leading diamond and fine jewelry retailer Blue Nile uses Bluecore to send more relevant and personalized communications to its customers.

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