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Home>Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

10/04/2017

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Viewers favor storytelling ads with remarkable visuals and uplifting messages

Ace Metrix, the leader in measuring the impact of video advertising, today released a list of the top ten breakthrough ads from the third quarter of 2017. Those on the list have the highest combined Attention and Likeability component scores. "These are the best of the best, achieving Breakthrough levels recorded by less than 1% of all ads. This past quarter viewers wanted reminders of the kindheartedness and compassion that still lives in most of us, and of the differences people can make in the world," said Peter Daboll, CEO of Ace Metrix. Brands among the Top Breakthrough Ads delivered just that, while also inspiring creativity and imagination.

The top two ads share philanthropic messages focused on either preserving the planet or helping those in need. These ads portrayed compassion and kindheartedness in an uplifting, inspiring manner. Nine of the top ads evoked viewer responses with “Great” terms, such as “amazing,” “interesting,” and “wow!” the most. Walmart’s “Donation Support” is the only ad in the top 10 that pulled heartstrings more than any other emotion.

Top Breakthrough Ads of Q3, 2017

Rank   Brand   Ad Title   Length   Attention   Likeability
1   SeaWorld Parks  

From Park to Planet . . . We’re on a Mission and it’s BIG

  1:30   802   778
2   Walmart  

Donation Support

  0:30   807   767
3   General Electric  

Meet Molly, The Kid Who Never Stops Inventing

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