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Home>UPDATE: Doctors dancing in the operating room? New rules proposed for plastic surgery social media

UPDATE: Doctors dancing in the operating room? New rules proposed for plastic surgery social media

UPDATE: Doctors dancing in the operating room? New rules proposed for plastic surgery social media

10/04/2017

By Kari Paul, MarketWatch

There are currently no official guidelines for social media posts

Forget those vacation pictures. Sharing graphic social media posts is one new way to gain followers.

Everything from botox to tummy tucks and breast augmentation are now being posted and live-streamed online by doctors and medical practitioners. While tactics like these are becoming increasingly popular (http://www.marketwatch.com/story/a-surprising-trend-fueling-plastic-surgery-instagram-2017-02-15) to advertise surgery, there has been no regulation or direction regarding what is appropriate or allowed in the medical field -- until now.

"It's kind of like the Wild West out there, with no guidelines or rules," Robert Dorfman, a third-year medical student at Northwestern University Feinberg School of Medicine who co-authored a new code of ethical behavior for sharing plastic surgery videos on social media said. The suggested guidelines, published last week in the Plastic and Reconstructive Surgery Journal, are meant to address the "circus atmosphere" of plastic surgery social media and drew on inspiration from founding principles of medical ethics that date back to Hippocrates.

Examples of the "circus"-like behavior cited in the paper included a plastic surgeon cradling fat removed from a tummy-tuck in his arms like a baby and then putting a baby face on it using a Snapchat filter. Other doctors dressed in costumes, danced before surgery, and otherwise flaunted removed body tissues on camera.

Dorman calls this the "Dr. Miami effect," referring to Miami-based plastic surgeon Michael Salzhauer who began posting procedures online several years ago and gained 661,000 followers on Instagram (FB). Dorman said many are seeking to replicate this social-media-fueled success. "This is a trend we are seeing throughout the U.S. and the world," he said.

"Dr. Miami" also posts his price list on Instagram: It costs $9,945 for a "Brazilian Buttlift."

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