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Home>CORRECTING and REPLACING Ehrenberg-Bass Institute’s Professor Byron Sharp Reveals Why Top Advertisers Are Returning to Television in Interview with ANA CEO Bob Liodice at TVB Forward 2017

CORRECTING and REPLACING Ehrenberg-Bass Institute’s Professor Byron Sharp Reveals Why Top Advertisers Are Returning to Television in Interview with ANA CEO Bob Liodice at TVB Forward 2017

CORRECTING and REPLACING Ehrenberg-Bass Institute’s Professor Byron Sharp Reveals Why Top Advertisers Are Returning to Television in Interview with ANA CEO Bob Liodice at TVB Forward 2017

10/04/2017

CORRECTING and REPLACING Ehrenberg-Bass Institute’s Professor Byron Sharp Reveals Why Top Advertisers Are Returning to Television in Interview with ANA CEO Bob Liodice at TVB Forward 2017

Overwhelming Empirical Evidence From Largest Global Marketing Research Center Shows Brands Lose When Budgets Shift Away From Legacy Media’s Proven Reach

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

EHRENBERG-BASS INSTITUTE’S PROFESSOR BYRON SHARP REVEALS WHY TOP ADVERTISERS ARE RETURNING TO TELEVISION IN INTERVIEW WITH ANA CEO BOB LIODICE AT TVB FORWARD 2017

Overwhelming Empirical Evidence From Largest Global Marketing Research Center Shows Brands Lose When Budgets Shift Away From Legacy Media’s Proven Reach

Last Thursday, at TVB Forward 2017 – Local Broadcast Television’s Annual Outlook Conference in New York City, a record audience of over 550 television CEOs and media executives heard ANA CEO Bob Liodice interview one of the world’s most influential voices in marketing, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science. Based at the University of South Australia Business School, the Institute’s research is supported by many of the world’s leading corporations including Coca-Cola, Kellogg’s, P&G, Turner Broadcasting, Mars Inc. and many others. The event coincided with the release of “Are Big Brands Dying?” a new report co-authored by Professor Sharp that challenges many of the unproven conventional ideas held by marketers today. The full interview can be viewed on TVB’s website: http://www.tvb.org/Public/ForwardConference2017Highlights/LiodiceSharpInterview.aspx.

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