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Home>Top 5 Vendors in the Global Oatmeal Market | Technavio

Top 5 Vendors in the Global Oatmeal Market | Technavio

Top 5 Vendors in the Global Oatmeal Market | Technavio

10/03/2017

Top 5 Vendors in the Global Oatmeal Market | Technavio

Technavio has announced the top five leading vendors in their recent global oatmeal market report until 2021. This research report also lists 10 other prominent vendors that are expected to impact the market during the forecast period.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171003006081/en/

Technavio has published a new report on the global oatmeal market from 2017-2021. (Graphic: Business ...

Technavio has published a new report on the global oatmeal market from 2017-2021. (Graphic: Business Wire)

There is a large market for oatmeal in the developed nations of the West, where oatmeal is popularly consumed as a breakfast item. However, the market for oatmeal is currently expanding in many developing countries as well, owing to the rising trend of healthy eating. It can be predicted that this trend will likely increase the consumption of oatmeal and the customer base of vendors that offer oatmeal globally, over the next five years.

Competitive vendor landscape

The global oatmeal market comprises of both large and small players. There are giant brands like Kellogg, General Mills, and others in the market along with many regional and small brands. Consumers can choose their products from the options available in the market on the basis of flavor, ingredients, price, packaging, and other aspects. There is enormous potential for new entrants, but they need to distinguish their products to compete with big players. Therefore, to succeed in a tough competitive environment, it is necessary for the vendors in the market to differentiate their offerings using a clear and unique value proposition.

Manjunath Reddy, an industry expert at Technavio for research on food, says, “Global brands such as Nestlé and Kellogg are trying to widen their product portfolio by upholding the trend of healthy eating. They have plans for expansion in this market, either by partnership or through acquisition of a regional brand. Instead of marketing oatmeal just as a cereal/breakfast meal, they use it in other products such as granola bars, puffs, chocolates, and protein bars. This further increase value and volume of the global oatmeal market.”

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